Peer-to-peer fundraising occurs when an organization recruits existing donors and volunteers to fundraise for the nonprofit’s cause by reaching out to friends and family members through social media and email.
Fueled by their passion for your cause, each
donor or volunteer creates their own fundraising page and sends the URL out via
social media platforms and email. Their peers can donate via their page, and
all donations are funneled into the nonprofit’s main donation page.
Peer-to-peer fundraising usually takes place in
conjunction with an active event, such as a walkathon or marathon (but not
always!). It is unique, engaging and FUN, which is why it’s the fundraising
method many organizations turn towards.
As the fundraising landscape has evolved Stewardship has been there with new philanthropy solutions to help our members stay on top of trends. Late last year Stewardship introduced our peer-to-peer fundraising platform togetherweraise. This extension of Stewardship’s all-in-one donation management platform EGS provides members a new way to fundraise in a modern giving landscape. NOW to make things even more flexible, Stewardship is offering this solution in Canada and the United Kingdom.
To learn more about fundraising and Stewardship’s peer-to-peer fundraising solution, contact us directly at 866.604.8880 or message us below with your questions. Reach out anytime – we’re here to help!
Running a fundraiser takes time, effort, and creativity. While you’ve probably done a great job of sharing your fundraiser link with your social network, there are a few things you can do to jump-start your fundraising efforts. Our team has created 10 additional ways to share your fundraiser. Remember, the success of your fundraiser will depend on how effectively you share it.
For additional support, you can download our guide and our fundraising experts can help you get started.
Top 10 tips to help participants with their fundraising ask:
1. Create a Facebook Event for your fundraiser. Invite all of your Facebook friends. You can ask people to share photos, videos, memories, and comments to build engagement. Be sure to post your fundraiser link in the event discription and your donate button on your main organzation Facebook page.
2. Add special rewards to donors. Oftentimes a small perk can help persuade someone to give to your fundraiser. Use your fundraiser description to spell out attractive benefits for potential supporters at certain donation levels.
3. Connect with a local event. See if event coordinators are interested in promoting your fundraiser along with their event (Mic shout out? Fundraiser signs at the entrance?). Even more out of the box? See if they’ll let you set up a free booth .
4. Team up with a local business. See if they will offer a fundraising night for your cause in which they donate a percentage of the proceeds to your fundraiser. Another idea would be to see if a coffee or sandwich shop will temporarily name an item after your fundraiser. Think “Daniel’s Dream Deluxe,” or “Cathy’s Battle Cappuccino.” We’ve even seen a great fundraiser organizer team up with a sock company to offer cozy socks as a reward to all donors. Make sure to thank the business in your fundraiser story.
5. Reach out to local media. While sharing with your social network is the most important thing, it can also help to reach out to your local news organizations and blogs to let them know why your fundraiser would interest the community and their readers.
6. Add some competition. Consider hosting a virtual “sharing contest.” Whoever shares your fundraiser link the most times, or gets the most likes, wins something fun like a poem or musical “Thank You” video posted to Facebook. Go LIVE with your video , engage with viewers, and do shout outs on the video.
7. Share your fundraiser link in Facebook groups. Remember to focus your post on why your fundraiser means so much to you. Let your readers know the immense power that sharing the fundraiser on social media can have.
8. Step outside of your direct network. Post your fundraiser link on your city’s Facebook page. This is a great way to reach out to local folks you may not know, who might be willing to help your cause by sharing your fundraiser link, donating, or supporting you in other ways.
9. Give your superstars a push. It can be easier to boost a successful fundraiser’s target to raise hundreds more than to get a non-starter to raise $10. Use your reporting tools to find your top-dollar fundraisers and let them know they are a champion and you are here to help them keep going. Treat them like major donors and they will deliver.
10. Create a fundraiser hashtag. This is a way to build social media awareness around your fundraiser. Some ideas we’ve loved in the past are #willathewarrior, #reunitethetaylors, and other tags that ignite interest. Use this hashtag across social media.
Support everyone involved with your peer-to-peer fundraising campaign, but at their own level. Different folks will require different types of support, so pay attention and guide your team to ensure great donor acquisition, retention and fundraising amounts to record results.
Are you ready for our guide to help get you started? Well here’s the link again, click here to download.
It’s amazing what people will do to raise money for their favorite charities. Check out the list below for ideas that can help your charity build its next peer-to-peer fundraising campaign. It’s likely you will find something that will inspire your supporters to raise money on your charity’s behalf.
Need Help? Setting up your own P2P campaign or do you need P2P ideas, our fundraising experts are trained to help get you started. Contact us by clicking here to reach our team and we will get your organization started.
Supporters create fundraising campaigns on a charity’s behalf by adopting a suggested theme or coming up with their own idea.