If you have put off starting your #GivingTuesday campaign, don’t worry! We here at Stewardship Technology have you covered.
In our most recent webinar, we broke #GivingTuesday campaign planning into five easy steps. So, if you’ve been procrastinating or have simply been too busy to think about #GivingTuesday until now, this is the webinar for you.
Too busy to even watch the webinar? No problem, we’ve got your back. Here’s a quick rundown of the five steps to planning your #GivingTuesday campaign last-minute.
Step #1: Go Digital with Marketing!
No, seriously, digital is where all your efforts should be for #GivingTuesday. Start by creating your own peer-to-peer(P2P) page. If you haven’t already registered for a #GivingTuesday P2P event page, stop reading this blog right now, click on this button, 👇, and register for an online giving page NOW!
You have access to download free graphics from #GivingTuesdays website, this will save you time and the hassle of hiring a graphic designer.
Next, focus on high-quality email campaigns. Reach out to your donors, educate them of your mission for the big day, and share the P2P event page you created. Remember your donors want to help you, share your P2P event page so they can share it on their social pages. Sharing = Win. Win. AND New Donors.
Step #2: Create Engagement
Once you’ve registered for your P2P event page, the next thing to take care of is creating engagement opportunities to reach your donors and get them involved in the big day.
Create a fun hashtag. #GivingTuesday is a hashtag with a million plus impressions, its product of smart marketing. Get creative and create your own for the big day.
To elevate the fun, create a contest or an event the day of #GivingTuesday. Contests are a great way to engage and drive awareness of your #GivingTuesday event – AND contests are FUN!
Another fun way to engage your donors is to create an unselfie badge. We LOVE unselfie badges because the unselfie badge represents pictures of people doing good things, acts of kindness, and seeing their compassion in action. As you can see below, here are a few examples and they ARE simple. Try it – this is a great tool for your donors that will inspire and help attract new donors for the day.
Step #3: Seek Mission Ambassadors
To heighten your campaign and engagement you can do that through mission ambassadors. Mission ambassadors personalize your organization. They are able to emotionally connect with your donors and investors. They add value and, if properly educated on your mission, they are the people who can help turn those one-time donors into lifelong donors.
So our Tip #3 is to create an ARMY of ambassadors. Have those ambassadors share your mission. Give them support to spread the word of your #GivingTuesday event. Praise their efforts through social media posts. If they are on LinkedIn tag them in posts and praise them for their devotion to your organization…..AND, don’t forget every post you do, post that P2P event link so those who are inspired, know where to donate.
Step #4: Make Noise
Now its time to make some noise to make your #GivingTuesday campaign work the way you intended to.
First, start with sharing your digital marketing assets. Make sure all of your event calendars on your website, social pages, or where ever you keep your supporters updated, have access to your P2P event page so that they can donate.
Then from there, your supporters and mission ambassadors can start the ripple to spread the word. Make sure everyone is sharing updates about the P2P event through social pages and that you sent out your donor emails – CREATE AS MUCH NOISE AS YOU CAN!
Video storytelling is a great tool to use too. Create simple video updates during your event or go LIVE on Facebook the day of the event to drive donors to give. Use your contest and use your ambassadors to connect digitally and stay present on the day to drive your #GivingTuesday objectives.
Step #5: OPEN YOUR DOORS
Our final tip for the day of #GivingTuesday is to OPEN YOUR DOORS for the day. Take advantage of the day and use #GivingTuesday as an opportunity to rally your team to get your community excited about your organization’s mission.
Create an event or a party to celebrate the day. At the event create new volunteer opportunities and engage followers through social media to help participate.
Depending on what type of event you have you can heighten your opportunity of donations by adding text to give. Also, create urgency with contests with time frames…remember #GivingTuesday is 24-hours so you want to make it appear your donors are limited with time to participate in the exciting day.
Opening your doors to the community either physically or virtually on the day of #GivingTuesday creates a level of engagement that influences donors to see your mission at a new level. Try it…step outside the box!
Build Pathway – Start Stewarding
Completing a donation and receiving a receipt should not be the end of the line for your #GivingTuesday donors, but the beginning of a long relationship with your nonprofit. Once you’ve got their support, how are you going to keep it?
Welcome New Donors
If you pick up any new donors on #GivingTuesday, your job is to keep them engaged. Some easy ways to do that is sending them a welcome series of emails so they can learn more about your work, getting them to follow you on social media, inviting them to events, and involving them in more aspects of your nonprofit.
Add a Thank You Page
Acknowledging your donors promptly and sincerely is important. When donors don’t receive a quick thank you from a nonprofit, they are less likely to come back to make another donation.
Start Planting Seeds for End-of-Year
#GivingTuesday is a big fundraising day by itself, but really, it’s the kickoff for the busiest time of the year for nonprofit fundraising. So when you’re following up, make sure to plant some seeds about end-of-year giving.
Using language that references the “season of giving” or frame #GivingTuesday as part of “the most critical time of year for our nonprofit” will help you lay the groundwork now, so you’re able to transition much more easily into your end-of-year campaign.