Community, Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Promotions

Last-Minute #GivingTuesday Tips

If you have put off starting your #GivingTuesday campaign, don’t worry! We here at Stewardship Technology have you covered.

In our most recent webinar, we broke #GivingTuesday campaign planning into five easy steps. So, if you’ve been procrastinating or have simply been too busy to think about #GivingTuesday until now, this is the webinar for you.

Too busy to even watch the webinar? No problem, we’ve got your back. Here’s a quick rundown of the five steps to planning your #GivingTuesday campaign last-minute.

Step #1: Go Digital with Marketing!

No, seriously, digital is where all your efforts should be for #GivingTuesday. Start by creating your own peer-to-peer(P2P) page. If you haven’t already registered for a #GivingTuesday P2P event page, stop reading this blog right now, click on this button,    👇, and register for an online giving page NOW!

Register Now

You have access to download free graphics from #GivingTuesdays website, this will save you time and the hassle of hiring a graphic designer.

Next, focus on high-quality email campaigns. Reach out to your donors, educate them of your mission for the big day, and share the P2P event page you created. Remember your donors want to help you, share your P2P event page so they can share it on their social pages. Sharing = Win. Win. AND New Donors.

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Step #2: Create Engagement

Once you’ve registered for your P2P event page, the next thing to take care of is creating engagement opportunities to reach your donors and get them involved in the big day.

Create a fun hashtag. #GivingTuesday is a hashtag with a million plus impressions, its product of smart marketing. Get creative and create your own for the big day.

To elevate the fun, create a contest or an event the day of #GivingTuesday. Contests are a great way to engage and drive awareness of your #GivingTuesday event – AND contests are FUN!

Another fun way to engage your donors is to create an unselfie badge. We LOVE unselfie badges because the unselfie badge represents pictures of people doing good things, acts of kindness, and seeing their compassion in action. As you can see below, here are a few examples and they ARE simple. Try it – this is a great tool for your donors that will inspire and help attract new donors for the day.

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Step #3: Seek Mission Ambassadors

To heighten your campaign and engagement you can do that through mission ambassadors. Mission ambassadors personalize your organization. They are able to emotionally connect with your donors and investors. They add value and, if properly educated on your mission, they are the people who can help turn those one-time donors into lifelong donors.

So our Tip #3 is to create an ARMY of ambassadors. Have those ambassadors share your mission. Give them support to spread the word of your #GivingTuesday event. Praise their efforts through social media posts. If they are on LinkedIn tag them in posts and praise them for their devotion to your organization…..AND, don’t forget every post you do, post that P2P event link so those who are inspired, know where to donate.

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Step #4: Make Noise

Now its time to make some noise to make your #GivingTuesday campaign work the way you intended to.

First, start with sharing your digital marketing assets. Make sure all of your event calendars on your website, social pages, or where ever you keep your supporters updated, have access to your P2P event page so that they can donate.

Then from there, your supporters and mission ambassadors can start the ripple to spread the word. Make sure everyone is sharing updates about the P2P event through social pages and that you sent out your donor emails – CREATE AS MUCH NOISE AS YOU CAN!

Video storytelling is a great tool to use too. Create simple video updates during your event or go LIVE on Facebook the day of the event to drive donors to give. Use your contest and use your ambassadors to connect digitally and stay present on the day to drive your #GivingTuesday objectives.

Step #5: OPEN YOUR DOORS

Our final tip for the day of #GivingTuesday is to OPEN YOUR DOORS for the day. Take advantage of the day and use #GivingTuesday as an opportunity to rally your team to get your community excited about your organization’s mission.

Create an event or a party to celebrate the day. At the event create new volunteer opportunities and engage followers through social media to help participate.

Depending on what type of event you have you can heighten your opportunity of donations by adding text to give. Also, create urgency with contests with time frames…remember #GivingTuesday is 24-hours so you want to make it appear your donors are limited with time to participate in the exciting day.

Opening your doors to the community either physically or virtually on the day of #GivingTuesday creates a level of engagement that influences donors to see your mission at a new level. Try it…step outside the box!

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Build Pathway – Start Stewarding

Completing a donation and receiving a receipt should not be the end of the line for your #GivingTuesday donors, but the beginning of a long relationship with your nonprofit. Once you’ve got their support, how are you going to keep it?

Welcome New Donors

If you pick up any new donors on #GivingTuesday, your job is to keep them engaged. Some easy ways to do that is sending them a welcome series of emails so they can learn more about your work, getting them to follow you on social media, inviting them to events, and involving them in more aspects of your nonprofit.

Add a Thank You Page

Acknowledging your donors promptly and sincerely is important. When donors don’t receive a quick thank you from a nonprofit, they are less likely to come back to make another donation.

Start Planting Seeds for End-of-Year

#GivingTuesday is a big fundraising day by itself, but really, it’s the kickoff for the busiest time of the year for nonprofit fundraising. So when you’re following up, make sure to plant some seeds about end-of-year giving.

Using language that references the “season of giving” or frame #GivingTuesday as part of “the most critical time of year for our nonprofit” will help you lay the groundwork now, so you’re able to transition much more easily into your end-of-year campaign.

NOW Back to Step #1….

Are you registered yet?!

Community, Crowdfunding, Electronic Giving Soulution, Peer to Peer Funding

P2P Ideas To Help Build Your Charity

It’s amazing what people will do to raise money for their favorite charities. Check out the list below for ideas that can help your charity build its next peer-to-peer fundraising campaign. It’s likely you will find something that will inspire your supporters to raise money on your charity’s behalf.

Need Help? Setting up your own P2P campaign or do you need P2P ideas, our fundraising experts are trained to help get you started. Contact us by clicking here to reach our team and we will get your organization started.

Independent Campaigns

Supporters create fundraising campaigns on a charity’s behalf by adopting a suggested theme or coming up with their own idea.

Endurance Campaigns

Supporters participate individually or as part of a team in physically challenging events that are produced by a third party.

Proprietary Campaigns

Fundraising events planned and hosted by charities.

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For more information regarding Peer-to-Peer fundraising and togetherweraise, contact our fundraising experts today and begin your own movement. 

Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Product Announcements

Press Release – Stewardship Technology Announces Release of togetherweraise

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FOR IMMEDIATE RELEASE

Stewardship Technology Announces Release of togetherweraise

Peer-to-Peer Fundraising and Crowdfunding

Mount Vernon, Ohio (September 26, 2018) – Stewardship Technology an industry-leading solution for online giving and fundraising announces the release of its peer-to-peer fundraising and crowdfunding functionality togetherweraise. As unique as its name, togetherweraise raises the bar in online fundraising through its sleek design, effortless functionality, and integration component that delivers a quality solution for fundraisers.

Stewardship Technology’s togetherweraise is an extension of its all-in-one solution donation management platform that offers unlimited giving forms, text-to-give, event registration, customized reporting and now peer-to-peer fundraising and crowdfunding. The new features will allow current customers to set up campaigns in minutes to raise funds for mission trips, capital campaigns, banquets, retreats, homeless shelters, and much more, utilizing social media integration to reach donors and individuals passion about the mission.

Stewardship Technology’s Director of Sales, Trey Swallow, states “Our solutions are designed to provide a comprehensive, fully integrated platform for the faith-based, nonprofit, and education markets we serve. The goal is to provide a cost-effective platform to ensure no mission goes unfunded by introducing additional features offered in togetherweraise. Our clients have one provider that is available to serve all their needs, integrating reporting and donor data.

About Stewardship Technology

Since 2002, Stewardship Technology has been empowering Nonprofits, Faith-based organizations, and Educational institutions through our cloud-based platforms making online giving and payment processing fast, secure, and efficient.

Stewardship Technology’s fully-integrated cloud-based platforms reduce manual processing, streamline and enhance the donor experience, and provide the highest level of security through our PCI-DSS Level 1 compliance.

Stewardship Technology is a community of people who care. Through our mission, we strive to make a difference for our clients by providing custom technology solutions that fund and fulfill their missions.

About Partnerships

Contact Trey Swallow at 740.326.2627 tswallow@stewardshiptechnology.com

For additional information regarding togetherweraise Click Here

Community, Crowdfunding, Electronic Giving Soulution, Peer to Peer Funding

Creative Online Fall Fundraisers

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Fall fundraising ideas seem to always be on the mind of development professionals, regardless of the season. It’s the time of year when nonprofits ramp up their fundraising efforts ahead of the end of year rush, and often the first season in the new fiscal year, meaning the fundraising team is extra enthusiastic about starting the year off new goals.

So, how do you get creative with fall fundraising ideas? Get your supporters and staff involved in peer-to-peer (P2P) fundraising for your nonprofit! P2P fundraising means you’re asking individuals — volunteers, board members, staff, donors, whoever! — to reach out to their networks to help raise funds for your organization.

Here are five ways to incorporate peer-to-peer fundraising into your fall fundraising ideas:

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1) Take Advantage of the Back to School Spirit

One classic sign of fall is the signal that it’s back to school for students across the world. As schools seek more opportunities to get students engaged in the community, many schools try to incorporate volunteerism into their curriculum. But, if your nonprofit is small or has limited volunteer opportunities, this may leave you excluded from receiving their support.

However, there’s a ripe opportunity here to get creative and encourage P2P fundraising among classes or schools in your region. Ask them to compete to raise the most funds in a team fundraiser, with a leaderboard to showcase who has the most “philanthropic spirit.” Also, remind school administrators that P2P fundraising is more cost-effective for them, and still teaches students the same great tenants about civic duty. Make it fun by hosting social media contests:  Consider non-tangible prizes, like a field trip to your animal shelter or a visit from your executive director, as prizes for the winning fundraisers.

 

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2) Don’t Forget Fall Food Festivals

Nothing rings in the fall season quite like the smell of fresh-baked apple pie and pumpkin bread. There is no shortage of bake sales and cook-offs to help you get creative with your fall fundraising ideas.

Have you considered a virtual bake sale? Or, encourage your favorite chefs to have a “fall soup” competition, with donors voting by donating to their favorite soup fundraiser on a team leaderboard. Chefs can help by spreading the word about your nonprofit and encouraging their friends to vote with their funds on their fundraiser page.

 

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3) Make Fall Holidays More Meaningful

Labor Day, Columbus Day, Halloween, Veteran’s Day and Thanksgiving all occur back-to-back in the fall months. What holidays would be the most meaningful for your organization to incorporate into fundraising appeals? If you’re a veteran’s organization, consider encouraging your top supporters or board members to create P2P fundraisers to help raise funds for your important work.

Don’t be afraid to get creative with your fall fundraising ideas! For Halloween, consider a virtual haunted house – encourage P2P fundraisers to design their dream “haunted house” and get donors to vote by donating to their favorite fundraiser. Then, let the winner turn your warehouse or office into a haunted house. “Charge” admission by asking haunted house visitors to donate to your team’s general fund when they arrive for the haunted house.

 

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4) Consider the Importance of Tailoring Fall Messaging

Your organization likely has changing needs in the fall as the weather gets colder. You may need a new heating system at the animal shelter. Or, you may need warmer coats or blankets for clients at your homeless shelter.  Whatever your needs are, P2P fundraising can amplify your messaging.

Let your individual fundraisers know about time-specific needs. Ask them to fundraise using a personal story, like a family that needs coats. Most people donate because they feel an emotional tie. So, encourage supporters to personalize stories as much as possible.

 

fall-gathering-web.png5) Ask Supporters to Host Gatherings

“Small groups.” “Small gatherings.” “Harvest dinners.” Whatever you call them, your organization has likely considered these before to bring together groups of supporters in an intimate setting to raise funds for your nonprofit.

These small gatherings can be very effective. And, fall is the perfect time to consider this creative fall fundraising idea! Now that school is back, dinner parties are a great way to break up the monotony of a routine schedule. Make sure to capitalize on this opportunity by encouraging your party hosts to set up a fundraiser for attendees to give. Plus, it’ll help you track how much support this ambassador was able to raise for your organization.

One creative way to boost your P2P fundraising success is to take advantage of our 90-Day FREE trial of EGS, our all-in-one donation management platform. Where you can take your fall fundraising to a new level.

Next Steps

Still not sure about your fall fundraising ideas? Contact us at info@stewardshiptehnology.com and discuss ideas with a fundraising specialist today. Or, complete the form below and we’ll set up a time to discuss your fundraising needs.