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How Online Giving Can Save You Time

By offering an online giving solution, your organization is opening up new ways to increase donations while saving time. We have seen a 40% increase in giving when an online solution is offered to donors.

Once your organization’s website is live, the next task to tackle is determining your fundraising strategy including online donations, text to give, donor management, peer to peer fundraising, event registration, and crowdfunding. Demographic data and information that once had to be manually captured and keyed into databases can now be automatically updated, be tracked, and used to reach out to donors at the time they like to give and track what they are truly passionate about.

To easily track who your donors are, make sure your website has a sign-up page that collects basic information; name, email, phone number, and address. By doing this, your organization will have a virtual phone book and the information can easily be looked up and accessed. Whenever you need to send out mass emails or generate a mailing list, it will always be up to date and ready.

Once online, there are many things you can automate that will help your organization. Items such as tax receipts, for example, can be sent immediately after a donation is made and customized emails that thank your donors for giving that can be shared on social media to generate additional interest in your cause. By virtually sending thank you’s, your organization will also save money on cards and postage stamps.

Be sure there is an option for donors to “share” when they have donated to your organization on their various social media accounts. In doing so, the advertisement is done, and the donor gets to brag about what they are involved in. To have this option, your organization will need to be active on different social media accounts, especially Facebook, but Twitter and Instagram are also important.

When initially setting up your organization’s website, make sure it is easy to access as well as easy to maneuver. If your website is frustrating to use because of the layout or simple site errors, you will likely lose donations because people will give up. Make sure the donation page actively protects the donor’s card, and they don’t have any hesitation about entering their credit card information on your page. Keeping all of your event calendars and stories up to date on your website will likely help build trust between your donors and your website.

When creating a site, it is easy to get caught up in perfection and hold back on releasing it to your volunteers and donors. Although you do want it to look great, it is important to remember to spend only 20% of your time creating the website and its content and 80% of the time promoting it. If the most beautiful site doesn’t have any foot traffic or views, there isn’t a point in it existing. Without donations and volunteers sharing your website, it will be hard for potential new members to learn more about your organization.

Another great way to reach a mass amount of people is to utilize your sign-up page. Make sure you send out monthly, or even bi-weekly newsletters to all of the emails entered on that page. By doing so, you are helping keep all members in the loop which limits confusion to any events that may be happening within the organization.

In a world with everything changing at the click of a button, it is essential to keep your organization relevant and active in donor’s minds. You can utilize your coveted volunteer efforts towards positions that will make a difference rather than keeping the books and sending thank you’s.

At Stewardship Technology our Electronic Giving Solutions platform easily integrates with your current website, allowing you to customize giving forms, offers text to give, peer to peer fundraising and crowdfunding options to your donors. You can manage your donors with our integrated donation management solutions at one low monthly fee and the lowest processing fees in the industry.

Contact us today for more information.

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MissionPay Platform & Electonic Giving Solutions – Join our Webinar and Learn More

Stewardship Technology’s MissionPay payment platform is a cloud-based omnichannel front-end that can easily integrate with any ISO, ISA, or VAR utilizing our proprietary gateway, online merchant boarding tool, and API’S:

  • One-stop shop enabling merchants and partners to engage their consumers anytime, anywhere, anyway by selecting multiple payment options, channels, products and services that are custom tailored to their unique business needs
  • Open platform that is self-service based, processor and back-end platform agnostic; allowing the merchant and partner to white label all the products and services to customize the payment experience to their end consumer
  • MissionPay automates and streamlines the merchant and partners implementation process from on-boarding, through data exchange, A/R integration, and custom reporting
  • Plug-and-play architecture facilitates our ability to interface with any front-end or back-end platform through simple, standard API calls
  • Tokenization, PCI compliant payment forms, Point of Sale (POS) software products and card swipe devices used to accept all forms of electronic payment in any acceptable environment

Stewardship Technology’s Electronic Giving Solutions platform and self-service administrative tools provide all the services necessary to support non-profits and faith-based organizations:

  • Our newly redesigned Donation Form allows intuitive navigation for the donor to complete payment transactions on one screen
  • Branding flexibility that allows the client to embed logos, wallpaper, banners, background colors, fonts and organization-specific demographic fields through an online donation or mobile payment page
    • Configurable payment options including one-time payments, scheduled payments, and recurring payment setup
    • Configurable payment types including all major credit and debit cards and eCheck processing
  • Donor pays fee option
  • Real-time reporting and downloadable demographic data on the payer
  • Collection of e-mail & mobile information for future online marketing
  • Peer to Peer fundraising and Crowdfunding capabilities to easily host your event, capital raises, and fundraising for missions
  • Event Registration
  • Text to Give makes it easy for donors to give through a mobile device

Come join us for today’s webinar at 3pm to learn more:

https://zoom.us/meeting/register/d3031d1c04c15b6e7510d14dfea9e911

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Time Saving Tips for your Donation Process

There are many ways to save time when it comes to organizing your donation process; it will be trial and error process in figuring what works best for your organization and what helps you receive the best feedback from your members.

The best time-saving tip would be to have a majority of your donation process and platform to be online. Not only is it easier for your donors since many people don’t carry cash and especially don’t have checks, but it can be easier for your organization, too. With all of your donation information tracked and recorded without a lot of manual labor, it will be easier to set realistic goals.

You will have a better idea and understanding of what your organization is capable of doing since all of the previous months will be tracked online as well.

Your Donation Process

To keep track of who your donors are, be sure your website has a sign-up page that collects all of the information; name, phone number, email and addresses. With this, you will be able to keep track of all of the donors which will help when you have a large fundraiser your organization is beginning to plan. You will not have to go through donation by donation and look up their information on who to send invites to, but it will all be one place.

Another great benefit to this is a headcount of who is visiting your website. You will always have numbers at your fingertips to set realistic expectations for the number of attendees when planning an event.

Setting up automatic tax receipts to be sent will help your organization save time because you won’t have to manually write one for each donor. When someone makes an online donation, be sure to have an option if they would like a tax receipt emailed or printed, ‘click here’.

This can help guarantee people won’t be coming around tax return season looking for the receipts for all of the donations they have made to you throughout the year. Another automated must is making sure a thank you goes out with every donation. Receiving a thank you in a timely fashion is both respectable and appreciated if they take too long to be sent out; like handwritten cards typically do, it is easy to come across as a compulsory practice without feeling genuine.

Getting the word out about your organization can be challenging, but let your donors do the work for you, by letting them brag about what organization they just donated towards. Make sure there is a ‘share’ feature on your website that is sharable on all social media platforms, especially Facebook and Twitter.

By doing so, you will save your organization so much time and effort that no longer needs to be put into making sure people see your organization’s website. People’s friends and followers on social media are typically like-minded people who will hopefully result in more followers of your organization.

When creating your organization’s website or donation page on an already made website, make sure someone who is tech savvy is in charge of the website design and functionality. If you have a cool website that isn’t routinely updated with correct calendars and upcoming events. It is likely people will leave your website and not trust it to donate money through. Also, be sure your organization has artwork or symbol that is unique to your platform. Having something small but recognizable will help brand your organization. People will look for that piece of artwork when donating because it helps your website prove authenticity.

Don’t forget to use the 80/20 rule; spend 20% of your time creating your websites content, and 80% of your time promoting it.

It is easy to get caught up in creating the ‘perfect website’, but if you spend your entire day creating that, you haven’t spent any time finding donors. When trying to save time during your donation process, make sure you are spending an efficient amount time where it is important. There are so many websites on the internet that yours will never be found if you don’t promote it. Some ways to promote your website are sending out scheduled emails that are prewritten and ready to go. You can send these emails to everyone who has already left their information on your sign-up page.

According to CNBC, the best time to send an email is 10 am, you will catch most people at work or at their desk who are sitting and have an extra moment to read emails rather than in the morning when they are trying to get out the door or later in their afternoon when they are heading home and purposely not checking emails. Time-saving tips for your donation process may take a little longer, in the beginning, to get everything accurately set up and running but will likely save your organization a lot of time in the long run.

If you’re looking to save even more time and money, contact the experts at Stewardship Technology for more information!

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Peer to Peer & Crowdfunding

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Peer to peer fundraising and crowdfunding are commonly used interchangeably. However, the two are very different and can benefit your organization in different ways. Crowdfunding can be used by individuals and nonprofits where peer to peer fundraising can only be used by nonprofits.

Essentially, crowdfunding involves a fundraiser asking for a direct donation and peer to peer fundraising asks for supporters to donate to their page and then send in the entire contribution to the nonprofit’s campaign.

Peer to Peer & Crowdfunding

These are two great options for raising money for your organization, depending on what you plan on doing can help decide which one will work best for that particular fundraiser. Peer to peer fundraising is known as the social fundraising technique. When enlisting the help of your supporters to fundraise on your behalf, it typically needs to be tied to some sort of event.

The Susan G. Komen 3-Day Walk is a perfect example of peer to peer fundraising perfectly executed. This fundraiser has become a household name that almost everyone is familiar with. When people sign up to participate in the 3-Day walk, each is responsible for letting their friends and families know they are raising money for the walk and in that way, obtain “sponsors.” After collecting the donations from all of their sponsors, the participants than in turn donate all of the money to the Susan G. Komen 3-day Breast Cancer Foundation.

Crowdfunding has a different approach to the fact the organization asks for donations directly after explaining what they are raising money for.

A great example of crowdfunding is when someone or an organization set up a GoFundMe. When there is a GoFundMe or a similar donation site set up, there are usually pictures and an explanation of what the raised money will be going towards. Along with the explanation, there is typically a tracker that lets people know what the goal is, how much money has been raised towards it and how much time is left in the fundraiser.

This is also a great option to reach many people because when someone donates, many times you can share on multiple social media platforms the fundraiser happening, so the organization’s donors are promoting the fundraiser for them.

Although very opposing options in the sense of being executed differently, they both have the same end goal in mind. Choosing which will work best for your organization, you will need to weigh the pros and cons of each. It is possible that both could work for your organization for different fundraising needs.

When beginning a peer to peer fundraiser, a lot of groundwork has to be done opposed to crowdfunding. With crowdfunding, you start the fundraiser online and set up the donation page and let the donors do the rest. With peer to peer fundraising, you have to get volunteers involved who are passionate about your organization but also trustworthy.

They will be the face of your fundraiser when out collecting donations from strangers or sponsors. Although possible, it can be difficult to track how much each volunteer is raising if cash donations are being collected. You want to make sure you have honest and trustworthy volunteers at the forefront of your organization’s fundraiser.

Peer to peer fundraising is a lot of work for a team to arrange but can be very rewarding since it is shared on so many platforms by so many different people, there is an opportunity to reach so many potential donors and new networks of people.

With peer to peer funding, there has to be something these volunteers are going out and raising money for. There needs to be a marathon or a dance-a-thon, or like the 3-day foundation, a 3-day walk organized and coordinated. The volunteers raising money for your organization are typically offering themselves to participate in the event if people pay to support them.

When your organization creates a peer to peer fundraiser, it can become something that is done annually, and that way builds a reputation, and your organization can become recognized as the ones who put on that event. When planning on making something annual, all of the hard work that went into planning the original peer to peer fundraiser can be reused when planning for the next one.