Community, Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Promotions

Last-Minute #GivingTuesday Tips

If you have put off starting your #GivingTuesday campaign, don’t worry! We here at Stewardship Technology have you covered.

In our most recent webinar, we broke #GivingTuesday campaign planning into five easy steps. So, if you’ve been procrastinating or have simply been too busy to think about #GivingTuesday until now, this is the webinar for you.

Too busy to even watch the webinar? No problem, we’ve got your back. Here’s a quick rundown of the five steps to planning your #GivingTuesday campaign last-minute.

Step #1: Go Digital with Marketing!

No, seriously, digital is where all your efforts should be for #GivingTuesday. Start by creating your own peer-to-peer(P2P) page. If you haven’t already registered for a #GivingTuesday P2P event page, stop reading this blog right now, click on this button,    👇, and register for an online giving page NOW!

Register Now

You have access to download free graphics from #GivingTuesdays website, this will save you time and the hassle of hiring a graphic designer.

Next, focus on high-quality email campaigns. Reach out to your donors, educate them of your mission for the big day, and share the P2P event page you created. Remember your donors want to help you, share your P2P event page so they can share it on their social pages. Sharing = Win. Win. AND New Donors.

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Step #2: Create Engagement

Once you’ve registered for your P2P event page, the next thing to take care of is creating engagement opportunities to reach your donors and get them involved in the big day.

Create a fun hashtag. #GivingTuesday is a hashtag with a million plus impressions, its product of smart marketing. Get creative and create your own for the big day.

To elevate the fun, create a contest or an event the day of #GivingTuesday. Contests are a great way to engage and drive awareness of your #GivingTuesday event – AND contests are FUN!

Another fun way to engage your donors is to create an unselfie badge. We LOVE unselfie badges because the unselfie badge represents pictures of people doing good things, acts of kindness, and seeing their compassion in action. As you can see below, here are a few examples and they ARE simple. Try it – this is a great tool for your donors that will inspire and help attract new donors for the day.

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Step #3: Seek Mission Ambassadors

To heighten your campaign and engagement you can do that through mission ambassadors. Mission ambassadors personalize your organization. They are able to emotionally connect with your donors and investors. They add value and, if properly educated on your mission, they are the people who can help turn those one-time donors into lifelong donors.

So our Tip #3 is to create an ARMY of ambassadors. Have those ambassadors share your mission. Give them support to spread the word of your #GivingTuesday event. Praise their efforts through social media posts. If they are on LinkedIn tag them in posts and praise them for their devotion to your organization…..AND, don’t forget every post you do, post that P2P event link so those who are inspired, know where to donate.

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Step #4: Make Noise

Now its time to make some noise to make your #GivingTuesday campaign work the way you intended to.

First, start with sharing your digital marketing assets. Make sure all of your event calendars on your website, social pages, or where ever you keep your supporters updated, have access to your P2P event page so that they can donate.

Then from there, your supporters and mission ambassadors can start the ripple to spread the word. Make sure everyone is sharing updates about the P2P event through social pages and that you sent out your donor emails – CREATE AS MUCH NOISE AS YOU CAN!

Video storytelling is a great tool to use too. Create simple video updates during your event or go LIVE on Facebook the day of the event to drive donors to give. Use your contest and use your ambassadors to connect digitally and stay present on the day to drive your #GivingTuesday objectives.

Step #5: OPEN YOUR DOORS

Our final tip for the day of #GivingTuesday is to OPEN YOUR DOORS for the day. Take advantage of the day and use #GivingTuesday as an opportunity to rally your team to get your community excited about your organization’s mission.

Create an event or a party to celebrate the day. At the event create new volunteer opportunities and engage followers through social media to help participate.

Depending on what type of event you have you can heighten your opportunity of donations by adding text to give. Also, create urgency with contests with time frames…remember #GivingTuesday is 24-hours so you want to make it appear your donors are limited with time to participate in the exciting day.

Opening your doors to the community either physically or virtually on the day of #GivingTuesday creates a level of engagement that influences donors to see your mission at a new level. Try it…step outside the box!

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Build Pathway – Start Stewarding

Completing a donation and receiving a receipt should not be the end of the line for your #GivingTuesday donors, but the beginning of a long relationship with your nonprofit. Once you’ve got their support, how are you going to keep it?

Welcome New Donors

If you pick up any new donors on #GivingTuesday, your job is to keep them engaged. Some easy ways to do that is sending them a welcome series of emails so they can learn more about your work, getting them to follow you on social media, inviting them to events, and involving them in more aspects of your nonprofit.

Add a Thank You Page

Acknowledging your donors promptly and sincerely is important. When donors don’t receive a quick thank you from a nonprofit, they are less likely to come back to make another donation.

Start Planting Seeds for End-of-Year

#GivingTuesday is a big fundraising day by itself, but really, it’s the kickoff for the busiest time of the year for nonprofit fundraising. So when you’re following up, make sure to plant some seeds about end-of-year giving.

Using language that references the “season of giving” or frame #GivingTuesday as part of “the most critical time of year for our nonprofit” will help you lay the groundwork now, so you’re able to transition much more easily into your end-of-year campaign.

NOW Back to Step #1….

Are you registered yet?!

Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Promotions

#GivingTuesday Campaign Planning

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The #GivingTuesday Campaign Planning Timeline for Nonprofits

 

Excited about launching a #GivingTuesday campaign for your nonprofit but don’t really know where to start? We speak with a lot of nonprofit organizations who have good intentions for #GivingTuesday campaigns but don’t see the outcomes they’d hoped for, largely due to lack of planning.

Last year, #GivingTuesday campaigns raised $168 million online in addition to other non-monetary gifts like hygiene packs, meals, and over 52,000 pounds of toys. If you don’t think about #GivingTuesday until Black Friday, you’re missing out on a lot of great opportunities for your organization. To help nonprofits make the best of #GivingTuesday, we put together this #GivingTuesday planning timeline. Review this timeline and start planning your campaign today!

Watch Our #GivingTuesday Webinar Here 

July/August

The sun is shining, and it’s time to get planning! If you haven’t already, dedicate which staff members will be working on the #GivingTuesday campaign this year. Have a brainstorm meeting to start sharing ideas and begin setting goals for this year’s campaign.

If staring at a blank whiteboard seems overwhelming (there are so many possibilities with #GivingTuesday!), try first by thinking about your organization’s mission. Write it out where the entire team can see it. From there, start identifying some goals you may have to reach or contribute to that mission. Maybe your first #GivingTuesday campaign will be more focused around brand awareness. If you’ve already participated in several #GivingTuesday campaigns in the past, you may be more focused on expanding your donor base or getting more volunteer sign-ups.

Don’t forget about opportunities for collaboration. Organizations that work together can broaden their impact and increase results. Reach out to your partners or other organizations with similar causes to combine your efforts and amplify your message. If you’re considering having a matching campaign with a business as part of #GivingTuesday, now is the time to start reaching out to potential partners.

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September

It’s back to school and it’s time people started learning about your campaign. This month is all about raising awareness and excitement for your giving campaign. Don’t know where to start? Try some of these ideas:

  • Host a launch party (in your office, for your community). This is a great time to invite other staff and community members into what you’re doing for the global day of giving.
  • Send out a press release. Many organizations find this to be a good way to spread the word about their campaigns.
  • Share on your website and social channels. Write a blog post or kick off a blog series about your campaign. Start building momentum through your email newsletter and social channels, and encourage your followers to get involved too. You may even have a dedicated place on your website for visitors to go to for more information.
  • Send “Save the Date” cards to your donors. These simple cards can be a fun and cheery way to get the attention of your donors and prospects before they’re bombarded with giving letters around the holidays. And you’re not even asking for a big commitment or large donation—you’re inviting them to join in on what your organization is doing on the world’s biggest social media movement on giving!

This is also a great time to start promoting any needs you have for the day-of campaign. Do you need volunteers to answer phones or hand out meals? Start getting sign-ups and commitments now.

October

It’s PSL (pumpkin spice latte) season, so you know people will be on social media. Keep up the social media activity this month. Monitor the #GivingTuesday hashtag on channels like Instagram, Facebook, and Twitter. Engage in conversations with other people and organizations, and encourage your donor and volunteer base to join in on the conversation too.

Be sure your website is ready to go for the big day. Is your website prepared to handle increased traffic? Can visitors easily navigate your site on mobile devices? Is the donation process simple for first-time site visitors? Consider these as you prep your site for an influx of visitors looking to your site for more information about your mission and how to get involved.

Check if your city has a civic campaign planned. #GivingTuesday is the global day of giving, but it’s driven by local movements. In 2016, more than 80 cities in the United States participated in local #GivingTuesday campaign movements. Continue building momentum through press releases, blog posts, social media, and video. Towards the end of the month, send out a “one-month countdown” email and social posts to continue raising excitement and anticipation for the event.

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November

Less than one month until go time! It’s time to start double checking that all the pieces are in place for the big day. Check in with volunteers or other partners to confirm their roles and involvement. Be sure everyone knows their assigned duties for the day. Make any final preparations for your website to make the campaign a success.

Continue your social activity and engagement with other #GivingTuesday campaigns and participants! Try a daily countdown or other posting themes to keep followers engaged with your campaign leading up to November 28.

#GivingTuesday, November 28, 2017

Today is the day! You’ve been working hard for months leading up to this day—don’t forget to have fun and share photos of your #GivingTuesday activities on social media.

 

December

Take a breath, you did it! Take some time to celebrate and thank your staff members who worked alongside you to make your organization’s campaign happen. Take them out to lunch or happy hour and acknowledge their hard work. Don’t forget your volunteers and donors! Send out thank you cards or messages to all who participated, volunteered, and gave to your #GivingTuesday campaign.

#GivingTuesday may be over, but you’re not done yet. Reporting on your campaign is an important step you can’t overlook. Not only will reporting help you see if you met your goals for this year and benchmark for next year’s campaign, but also help boost momentum as you finish out the year with that final year-end giving pushes. Don’t forget to report campaign results to the #GivingTuesday team by emailing info@givingtuesday.org. You should also plan out some blog posts and social media messages sharing stories about your campaign and community impact.

After a successful campaign, you’ll have a lot of new volunteers and donors to manage for your organization. Consider integrating your CRM or donor management system with your financial solution. As your organization grows, reporting requirements and donor management become more complicated. Working with integrated systems over siloed ones will improve efficiency while reducing errors.

 

Reporting on your #GivingTuesday Campaign

The best way for your organization to understand if you met your campaign goals and the overall mission is to see real-time data based on Key Performance Indicators (KPI’s). KPIs are an integral part of understanding and reporting on the success of your organization and how goals are met. Having the right tools in place is another essential for nonprofit reporting. The right tools will capture and analyze your data with accuracy and allow you to present that data to your board. That data helps you, your team, and your board understands the best way to operate in the future with KPIs signaling what’s working and what’s not.

Managing finances for a nonprofit organization means getting visibility into how your organization is achieving its mission, whether it’s a #GivingTuesday campaign or a year-end newsletter. You need to be ready to show decision makers on every level the right tools to gain insight and act on data, too. With the right data, you get visibility into the financial health of your organization to see if you’re meeting your mission. And with visibility and insight, comes informed decision making.

Crowdfunding, Electronic Giving Solutions, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Product Announcements, Promotions, Uncategorized, Webinars

Stewardship Technology Announces Partnership with eKYROS

Press Release 6-2018 eKYROS

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IMMEDIATE RELEASE: (Mount Vernon, Ohio) Stewardship Technology signs partnership agreement with the number one pregnancy management software solution serving the Pro-Life Ministry.

Press Release 6-2018 eKYROS