Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Promotions

#GivingTuesday Campaign Planning

giving-tuesday-planning-timeline

The #GivingTuesday Campaign Planning Timeline for Nonprofits

 

Excited about launching a #GivingTuesday campaign for your nonprofit but don’t really know where to start? We speak with a lot of nonprofit organizations who have good intentions for #GivingTuesday campaigns but don’t see the outcomes they’d hoped for, largely due to lack of planning.

Last year, #GivingTuesday campaigns raised $168 million online in addition to other non-monetary gifts like hygiene packs, meals, and over 52,000 pounds of toys. If you don’t think about #GivingTuesday until Black Friday, you’re missing out on a lot of great opportunities for your organization. To help nonprofits make the best of #GivingTuesday, we put together this #GivingTuesday planning timeline. Review this timeline and start planning your campaign today!

Watch Our #GivingTuesday Webinar Here 

July/August

The sun is shining, and it’s time to get planning! If you haven’t already, dedicate which staff members will be working on the #GivingTuesday campaign this year. Have a brainstorm meeting to start sharing ideas and begin setting goals for this year’s campaign.

If staring at a blank whiteboard seems overwhelming (there are so many possibilities with #GivingTuesday!), try first by thinking about your organization’s mission. Write it out where the entire team can see it. From there, start identifying some goals you may have to reach or contribute to that mission. Maybe your first #GivingTuesday campaign will be more focused around brand awareness. If you’ve already participated in several #GivingTuesday campaigns in the past, you may be more focused on expanding your donor base or getting more volunteer sign-ups.

Don’t forget about opportunities for collaboration. Organizations that work together can broaden their impact and increase results. Reach out to your partners or other organizations with similar causes to combine your efforts and amplify your message. If you’re considering having a matching campaign with a business as part of #GivingTuesday, now is the time to start reaching out to potential partners.

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September

It’s back to school and it’s time people started learning about your campaign. This month is all about raising awareness and excitement for your giving campaign. Don’t know where to start? Try some of these ideas:

  • Host a launch party (in your office, for your community). This is a great time to invite other staff and community members into what you’re doing for the global day of giving.
  • Send out a press release. Many organizations find this to be a good way to spread the word about their campaigns.
  • Share on your website and social channels. Write a blog post or kick off a blog series about your campaign. Start building momentum through your email newsletter and social channels, and encourage your followers to get involved too. You may even have a dedicated place on your website for visitors to go to for more information.
  • Send “Save the Date” cards to your donors. These simple cards can be a fun and cheery way to get the attention of your donors and prospects before they’re bombarded with giving letters around the holidays. And you’re not even asking for a big commitment or large donation—you’re inviting them to join in on what your organization is doing on the world’s biggest social media movement on giving!

This is also a great time to start promoting any needs you have for the day-of campaign. Do you need volunteers to answer phones or hand out meals? Start getting sign-ups and commitments now.

October

It’s PSL (pumpkin spice latte) season, so you know people will be on social media. Keep up the social media activity this month. Monitor the #GivingTuesday hashtag on channels like Instagram, Facebook, and Twitter. Engage in conversations with other people and organizations, and encourage your donor and volunteer base to join in on the conversation too.

Be sure your website is ready to go for the big day. Is your website prepared to handle increased traffic? Can visitors easily navigate your site on mobile devices? Is the donation process simple for first-time site visitors? Consider these as you prep your site for an influx of visitors looking to your site for more information about your mission and how to get involved.

Check if your city has a civic campaign planned. #GivingTuesday is the global day of giving, but it’s driven by local movements. In 2016, more than 80 cities in the United States participated in local #GivingTuesday campaign movements. Continue building momentum through press releases, blog posts, social media, and video. Towards the end of the month, send out a “one-month countdown” email and social posts to continue raising excitement and anticipation for the event.

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November

Less than one month until go time! It’s time to start double checking that all the pieces are in place for the big day. Check in with volunteers or other partners to confirm their roles and involvement. Be sure everyone knows their assigned duties for the day. Make any final preparations for your website to make the campaign a success.

Continue your social activity and engagement with other #GivingTuesday campaigns and participants! Try a daily countdown or other posting themes to keep followers engaged with your campaign leading up to November 28.

#GivingTuesday, November 28, 2017

Today is the day! You’ve been working hard for months leading up to this day—don’t forget to have fun and share photos of your #GivingTuesday activities on social media.

 

December

Take a breath, you did it! Take some time to celebrate and thank your staff members who worked alongside you to make your organization’s campaign happen. Take them out to lunch or happy hour and acknowledge their hard work. Don’t forget your volunteers and donors! Send out thank you cards or messages to all who participated, volunteered, and gave to your #GivingTuesday campaign.

#GivingTuesday may be over, but you’re not done yet. Reporting on your campaign is an important step you can’t overlook. Not only will reporting help you see if you met your goals for this year and benchmark for next year’s campaign, but also help boost momentum as you finish out the year with that final year-end giving pushes. Don’t forget to report campaign results to the #GivingTuesday team by emailing info@givingtuesday.org. You should also plan out some blog posts and social media messages sharing stories about your campaign and community impact.

After a successful campaign, you’ll have a lot of new volunteers and donors to manage for your organization. Consider integrating your CRM or donor management system with your financial solution. As your organization grows, reporting requirements and donor management become more complicated. Working with integrated systems over siloed ones will improve efficiency while reducing errors.

 

Reporting on your #GivingTuesday Campaign

The best way for your organization to understand if you met your campaign goals and the overall mission is to see real-time data based on Key Performance Indicators (KPI’s). KPIs are an integral part of understanding and reporting on the success of your organization and how goals are met. Having the right tools in place is another essential for nonprofit reporting. The right tools will capture and analyze your data with accuracy and allow you to present that data to your board. That data helps you, your team, and your board understands the best way to operate in the future with KPIs signaling what’s working and what’s not.

Managing finances for a nonprofit organization means getting visibility into how your organization is achieving its mission, whether it’s a #GivingTuesday campaign or a year-end newsletter. You need to be ready to show decision makers on every level the right tools to gain insight and act on data, too. With the right data, you get visibility into the financial health of your organization to see if you’re meeting your mission. And with visibility and insight, comes informed decision making.

Community, Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Stuart Washington, Founder, and CEO of Stewardship Technology Speaks To Local Community

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Stuart Washington, Founder, and CEO of Stewardship Technology was asked to speak today at the Mount Vernon Rotary Club monthly luncheon. Stuart addressed technology solutions for nonprofits and faith-based organizations that fund and fulfill their missions.

The Mount Vernon Rotary has been known as a caring and giving service club.  The purpose of the Mount Vernon Rotary Foundation is to provide a vehicle for charitable contributions. It is the Rotary Clubs mission to support charities supported by the Mount Vernon Rotary Club, Rotary International, or any of the respective subdivisions.

Projects and/or charities which support the local community are considered a priority.  It is the intent of the Foundation to support youth activities within the community such as Little League, Boys and Girls State, YMCA, Boy and Girl Scouts as well as parks and community facilities.

For additional information regarding the Mount Vernon Rotary, contact clubservices@mountvernonrotary.org or visit their website.

 

Stewardship Technology Questions: Click  here 

Crowdfunding, Electronic Giving Solutions, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Product Announcements, Promotions, Uncategorized, Webinars

Stewardship Technology Announces Partnership with eKYROS

Press Release 6-2018 eKYROS

EK-Logo

IMMEDIATE RELEASE: (Mount Vernon, Ohio) Stewardship Technology signs partnership agreement with the number one pregnancy management software solution serving the Pro-Life Ministry.

Press Release 6-2018 eKYROS

 

 

picture of words with peer to peer fundraising and crowdfunding
Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Recurring Donations

Summer is a great time to let your donors know they can set up a recurring donation through your Stewardship Technology all in one EGS platform. Whether they are out of town at the beach, helping with a local half marathon, or exploring all the local ice cream shops, by setting up a recurring donation they don’t have to worry about forgetting to support the church or organization they’re passionate about.

 

Three Ways to Schedule a Recurring Donation

 

One: Through the Biggest Bestest Most Awesomest Giving Form

With the new giving form, it is easy for donors to set up a recurring donation. They simply go to your giving link, input their donation amount, select recurring, and then select their frequency of choice. Once they have finished completing the form, they have set up their recurring donation in a matter of minutes.

Summer Donor Form

 

 

Two: Through their Donor Account

The great thing about Stewardship Technology’s platform is the ability for donors to manage their own giving account. From their donor account in just a few clicks they can set up their recurring donation.

After logging into their account, they would click on New donation.

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Then they can search for their designation on the left-hand side and input the amount and frequency on the right-hand side. Once they have clicked save they are all set.

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Three: You can set up a recurring donation for them!

If a donor needs a little assistance, you can set up a recurring donation for them. First search for the donor under the Donor tab and then click on View Transactions.

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Next click on Add E-Donation.

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Choose their designation and click on Donate to This and then click on Continue.

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Input the details about their donation, including the frequency and then click on Submit.

 

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Now your donors can relax and enjoy the sunshine knowing they are not missing a beat.

 

If you have additional questions, please contact Julianne Manning at 

jmanning@stewardshiptechnology.com or  866.604.8880.

Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Summer Fundraising Ideas

Summer Campaign Branded EGS

Donors are much more receptive to asks when they are in good moods – who would have thought?!

So take advantage of the happiest season of the year — SUMMER!

Summer is a great time to engage with donors. The sun is shining, the weather is good, and daylight lasts forever.

It is a season that beckons people outside, so heed the call.

That’s why we’ve compiled a list of our top 20 favorite summer fundraising ideas:

  1. Launch a Crowdfunding Campaign
  2. Host a Block Party
  3. Host a Pool Party
  4. Organize a Water Balloon Fight
  5. Coordinate a Car Wash
  6. Host a Fish Fry or Barbecue
  7. Run a Walk-a-Thon, Bike-a-Thon, or Swim-a-Thon
  8. Cater a Dinner or Host a Gala Outdoors
  9. Run a summer Golf Tournament
  10. Organize an Outdoor Concert
  11. Coordinate a Summer Film Series
  12. Create an Art Show
  13. Food and/or Drink Festival
  14. Summer Hike and Camping Excursion
  15. Summer Adventure Scavenger Hunt
  16. Outdoor Exercise Class (Goat Yoga Anyone?)
  17. Day Camp
  18. BBQ Dinner or Food Eating Contest
  19. Summer Solstice Clam Boil
  20. Summer Concert