Community, Crowdfunding, Electronic Giving Soulution, Living The Mission, Online Donations, Peer to Peer Funding

Event Fundraising 101

Event Fundraising 101 Webinar

Event Fundraising 101

Most nonprofits and community benefit organizations have one annual signature event or host several events throughout the year. While they are an important part of their fundraising plan for both revenue and awareness, a big fundraising event should not be an end in and of itself.

Why Not?

Events hold the potential to significantly expand an organization’s traditional FUNdraising pipelines. A carefully planned strategic approach can convert event donors into annual givers, major gift donors, and even planned gift donors.

The Upside of Events

We all know successful events can bring in much-needed money and support a nonprofit’s need to grow its organization. They’re also great for building awareness of your mission by engaging with potential new groups of people and bringing the community together to support a common cause.

The Downside of Events

Special events do tend to have a higher cost to them, and often provide a much lower return on investment. Conventional wisdom says that it will typically cost you $.50 to raise just one dollar in a fundraising event!

Because of the time, effort and energy that go into these events, volunteers and staff can burn out quickly. This leads to higher turnover and less enthusiasm for participation in future events.

Events can also be risky, unpredictable, and don’t always make money at first. For instance, if you’re doing an outdoor event, the weather can be unpredictable. Consider what would happen if your fundraising event was rained out? What would your backup plan be next? Along that same vein, what if you invest a lot of resources into putting on an auction and it garners very little activity?

Event Donors vs. Organizational Donors

As you begin thinking about and planning for your next fundraising event, your strategy should be focused around bringing as many organizational donors to the event as possible. These are the diehards that support your organization and will continue to contribute and support you long after the event has passed. This is in stark contrast to those event donors who were likely invited to the event by a friend — those who reluctantly donate out of obligation as a one-time thing.

Leveraging Events into Larger Gifts

OK, so how can you use your event to get people to give in the future? Below are eight quick ideas to get you started.

  1. Collect as much data as possible – use every opportunity you can to gather the basics, like first and last names, email addresses, and mailing addresses. You can do this by having cards available for people to fill out, or even a simple email address sign-up sheet available at the event check-in. This is a big missed opportunity if you’re not having this as an option for your event participants.
  2. Educate participants – be sure to do all you can about giving people as much information as possible about your mission and the work you do.
  3. Choose the right fundraiser – pick an event that has more opportunity to engage potential donors at a deeper level. Don’t just pick an event because it’s fun and it will draw crowds. You don’t want people going there because it’s casino-themed, do you? They might just play and leave and not learn anything about your organization. Seek intimacy and engagement when you plan your event.
  4. Find ways to get your current donors more involved – as they get more involved, they’ll be more inclined to support your organization down the road. Put them on committees to plan the event, or make them volunteers as table hosts or sponsors.
  5. Publicly recognize donors – as you recognize key donors at your event, you’ll be surprised how many people will look to that and get excited about giving. Treat your donors well, and they’ll give more!
  6. Say thanks – this is a no brainer. You can never thank too much. Thank everyone from the volunteers and vendors to the participants and donors. Let them know you appreciate them.
  7. Follow up after your event – sharing the results with a video is a fantastic way to spread the word and hopefully gain new interest in your mission.
  8. Embrace and utilize technology – ask people to give through an app of yours, subscribe to your website’s newsletter, or get them to follow you on social media.

Final Thoughts

Your event should not just be an event. It’s an opportunity to move donors along a relationship continuum. Give them a “what’s next” opportunity as it relates to their involvement with your organization. If you do this, you could see them contributing to your organization for years down the road!

For additional fundraising tips, contact our fundraising experts today

Reach out anytime – we’re here to help.

Electronic Giving Soulution, Online Donations, Webinars

LIVE Demo Webinar with Stewardship 03.07.19

Register Today

LIVE DEMO WEBINAR
Stewardship’s All-in-One Donation Management Platform

Get an overview of Stewardship’s powerful donation management software and discover how to attract, engage, and manage your donors with Stewardship.

Sign up for a demo to discover how Stewardship can help you:

  • Use multiple donation pages to reach more donors to fulfill your mission.
  • Maximize events through event management features including text to give options to give your next event a boost.
  • Track your donations and opportunities through donor analytics features.
  • Integrate your CRM with the Stewardship platform to make your donation management solution a single solution platform.

Thursday, March 7th
3:00 PM EST

Register Here

Reach out anytime – we’re here to help.

866.604.8880


Community, Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Peer-to-Peer Fundraising Tips

Running a fundraiser takes time, effort, and creativity. While you’ve probably done a great job of sharing your fundraiser link with your social network, there are a few things you can do to jump-start your fundraising efforts. Our team has created 10 additional ways to share your fundraiser. Remember, the success of your fundraiser will depend on how effectively you share it.

For additional support, you can download our guide and our fundraising experts can help you get started.

Top 10 tips to help participants with their fundraising ask:

1. Create a Facebook Event for your fundraiser. Invite all of your Facebook friends. You can ask people to share photos, videos, memories, and comments to build engagement. Be sure to post your fundraiser link in the event discription and your donate button on your main organzation Facebook page.

2. Add special rewards to donors. Oftentimes a small perk can help persuade someone to give to your fundraiser. Use your fundraiser description to spell out attractive benefits for potential supporters at certain donation levels.

3. Connect with a local event.  See if event coordinators are interested in promoting your fundraiser along with their event (Mic shout out? Fundraiser signs at the entrance?). Even more out of the box? See if they’ll let you set up a free booth .

4. Team up with a local business.  See if they will offer a fundraising night for your cause in which they donate a percentage of the proceeds to your fundraiser. Another idea would be to see if a coffee or sandwich shop will temporarily name an item after your fundraiser. Think “Daniel’s Dream Deluxe,” or “Cathy’s Battle Cappuccino.” We’ve even seen a great fundraiser organizer team up with a sock company to offer cozy socks as a reward to all donors. Make sure to thank the business in your fundraiser story.

5. Reach out to local media. While sharing with your social network is the most important thing, it can also help to reach out to your local news organizations and blogs to let them know why your fundraiser would interest the community and their readers.

6. Add some competition.  Consider hosting a virtual “sharing contest.” Whoever shares your fundraiser link the most times, or gets the most likes, wins something fun like a poem or musical “Thank You” video posted to Facebook. Go LIVE with your video , engage with viewers, and do shout outs on the video.

7. Share your fundraiser link in Facebook groups.  Remember to focus your post on why your fundraiser means so much to you. Let your readers know the immense power that sharing the fundraiser on social media can have.

8. Step outside of your direct network. Post your fundraiser link on your city’s Facebook page. This is a great way to reach out to local folks you may not know, who might be willing to help your cause by sharing your fundraiser link, donating, or supporting you in other ways.

9. Give your superstars a push. It can be easier to boost a successful fundraiser’s target to raise hundreds more than to get a non-starter to raise $10. Use your reporting tools to find your top-dollar fundraisers and let them know they are a champion and you are here to help them keep going. Treat them like major donors and they will deliver.

10.  Create a fundraiser hashtag.  This is a way to build social media awareness around your fundraiser. Some ideas we’ve loved in the past are #willathewarrior, #reunitethetaylors, and other tags that ignite interest. Use this hashtag across social media.

Support everyone involved with your peer-to-peer fundraising campaign, but at their own level. Different folks will require different types of support, so pay attention and guide your team to ensure great donor acquisition, retention and fundraising amounts to record results.

Are you ready for our guide to help get you started? Well here’s the link again, click here to download.

Reach out anytime – we’re here to help!

866.604.8880

Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Webinars

SMART Goals

Before you start writing an ever-growing ‘to do’ list, set SMART Goals for the year. Different than annual activities, SMART Goals give you and your team a shared purpose to work towards. (i.e. Feed 100 more families, expand your after-school programs, send five more kids to camp, sponsor a family to go on a mission trip, Buy a new sound system, etc.)

To help get you started in 2019, our team of experts at Stewardship Technology have complied together our SMART Goals that will help your organization start the year off right.

Follow these SMART Goals as a rule of thumb for setting attainable goals:

Specific

When setting your annual goals, be specific, know exactly what you want to achieve for the year. If your goal is vague, your goal will not be reached.  Have a clear path and know exactly where your organization is headed.

Measurable

Provide a way to evaluate or use metrics to measure your specific goals – think of ways you can measure your success. Your goal should have metrics that can be measured to demonstrate progress.

Common goals are: # of new donors, # of volunteers signed up, $ money raised and # of recurring donations.

Achievable

Dream BIG and think outside the box but reach for goals that you know you can achieve. Your goal should push boundaries but also be realistic to attain.

Relevant

Make sense with your goals and improve your goals in some way.

  • Why do you do what you do?
  • You want something for that year but for what?

Know the answer for what you want and why you know what you want.

Timely

Create a sense of urgency with a start and end date. When will you achieve your goal, be specific on dates and times.

Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed.

Watch our January Thought Leader Webinar to learn more about SMART Goals and how your network can help you accomplish your goals. Watch Here

To download our FREE GUIDE, complete the form below.

Electronic Giving Soulution, Online Donations, Webinars

Donor Appreciation: 12 meaningful ways to say THANK YOU.

The most important thing you’ll ever do to steward your donors is to say THANK YOU!

To help you our team of experts compiled 12 meaningful ways to say thank you to your donors and continue to grow your relationships with your supporters.