Community, Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Promotions

Last-Minute #GivingTuesday Tips

If you have put off starting your #GivingTuesday campaign, don’t worry! We here at Stewardship Technology have you covered.

In our most recent webinar, we broke #GivingTuesday campaign planning into five easy steps. So, if you’ve been procrastinating or have simply been too busy to think about #GivingTuesday until now, this is the webinar for you.

Too busy to even watch the webinar? No problem, we’ve got your back. Here’s a quick rundown of the five steps to planning your #GivingTuesday campaign last-minute.

Step #1: Go Digital with Marketing!

No, seriously, digital is where all your efforts should be for #GivingTuesday. Start by creating your own peer-to-peer(P2P) page. If you haven’t already registered for a #GivingTuesday P2P event page, stop reading this blog right now, click on this button,    👇, and register for an online giving page NOW!

Register Now

You have access to download free graphics from #GivingTuesdays website, this will save you time and the hassle of hiring a graphic designer.

Next, focus on high-quality email campaigns. Reach out to your donors, educate them of your mission for the big day, and share the P2P event page you created. Remember your donors want to help you, share your P2P event page so they can share it on their social pages. Sharing = Win. Win. AND New Donors.

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Step #2: Create Engagement

Once you’ve registered for your P2P event page, the next thing to take care of is creating engagement opportunities to reach your donors and get them involved in the big day.

Create a fun hashtag. #GivingTuesday is a hashtag with a million plus impressions, its product of smart marketing. Get creative and create your own for the big day.

To elevate the fun, create a contest or an event the day of #GivingTuesday. Contests are a great way to engage and drive awareness of your #GivingTuesday event – AND contests are FUN!

Another fun way to engage your donors is to create an unselfie badge. We LOVE unselfie badges because the unselfie badge represents pictures of people doing good things, acts of kindness, and seeing their compassion in action. As you can see below, here are a few examples and they ARE simple. Try it – this is a great tool for your donors that will inspire and help attract new donors for the day.

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Step #3: Seek Mission Ambassadors

To heighten your campaign and engagement you can do that through mission ambassadors. Mission ambassadors personalize your organization. They are able to emotionally connect with your donors and investors. They add value and, if properly educated on your mission, they are the people who can help turn those one-time donors into lifelong donors.

So our Tip #3 is to create an ARMY of ambassadors. Have those ambassadors share your mission. Give them support to spread the word of your #GivingTuesday event. Praise their efforts through social media posts. If they are on LinkedIn tag them in posts and praise them for their devotion to your organization…..AND, don’t forget every post you do, post that P2P event link so those who are inspired, know where to donate.

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Step #4: Make Noise

Now its time to make some noise to make your #GivingTuesday campaign work the way you intended to.

First, start with sharing your digital marketing assets. Make sure all of your event calendars on your website, social pages, or where ever you keep your supporters updated, have access to your P2P event page so that they can donate.

Then from there, your supporters and mission ambassadors can start the ripple to spread the word. Make sure everyone is sharing updates about the P2P event through social pages and that you sent out your donor emails – CREATE AS MUCH NOISE AS YOU CAN!

Video storytelling is a great tool to use too. Create simple video updates during your event or go LIVE on Facebook the day of the event to drive donors to give. Use your contest and use your ambassadors to connect digitally and stay present on the day to drive your #GivingTuesday objectives.

Step #5: OPEN YOUR DOORS

Our final tip for the day of #GivingTuesday is to OPEN YOUR DOORS for the day. Take advantage of the day and use #GivingTuesday as an opportunity to rally your team to get your community excited about your organization’s mission.

Create an event or a party to celebrate the day. At the event create new volunteer opportunities and engage followers through social media to help participate.

Depending on what type of event you have you can heighten your opportunity of donations by adding text to give. Also, create urgency with contests with time frames…remember #GivingTuesday is 24-hours so you want to make it appear your donors are limited with time to participate in the exciting day.

Opening your doors to the community either physically or virtually on the day of #GivingTuesday creates a level of engagement that influences donors to see your mission at a new level. Try it…step outside the box!

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Build Pathway – Start Stewarding

Completing a donation and receiving a receipt should not be the end of the line for your #GivingTuesday donors, but the beginning of a long relationship with your nonprofit. Once you’ve got their support, how are you going to keep it?

Welcome New Donors

If you pick up any new donors on #GivingTuesday, your job is to keep them engaged. Some easy ways to do that is sending them a welcome series of emails so they can learn more about your work, getting them to follow you on social media, inviting them to events, and involving them in more aspects of your nonprofit.

Add a Thank You Page

Acknowledging your donors promptly and sincerely is important. When donors don’t receive a quick thank you from a nonprofit, they are less likely to come back to make another donation.

Start Planting Seeds for End-of-Year

#GivingTuesday is a big fundraising day by itself, but really, it’s the kickoff for the busiest time of the year for nonprofit fundraising. So when you’re following up, make sure to plant some seeds about end-of-year giving.

Using language that references the “season of giving” or frame #GivingTuesday as part of “the most critical time of year for our nonprofit” will help you lay the groundwork now, so you’re able to transition much more easily into your end-of-year campaign.

NOW Back to Step #1….

Are you registered yet?!

Community, Online Donations

Stewardship Technology joins payments technology leader Paya

Paya Acquires Stewardship Technology to Add Expertise in Nonprofit, Faith-based and Educational Industries

Will add differentiated payments facilitator platform and industry-leading software to Paya’s best-in-class suite of products making commerce easier than ever

ATLANTA, GA. November 1, 2018 — Paya, the provider of innovative payment solutions for businesses, today announced the acquisition of Stewardship Technology Inc., (“Stewardship Technology”), a leading payments facilitator empowering nonprofits, faith-based organizations and educational institutions to make online giving and payment processing fast, secure and efficient. The acquisition will support Paya’s strategic growth plan by adding expertise with nonprofit and faith-based organizations to deliver completely customizable payment and software solutions.

Stewardship Technology’s robust payment facilitator business model, electronic giving solutions (EGS) platform, pension and benefits platform, and MissionPay application will be added to Paya’s existing suite of solutions, giving Paya partners and customers access to new capabilities and services including Stewardship Technology’s industry-leading donation management software.

“Stewardship Technology’s emphasis on service for the customer, combined with their robust product offerings made this acquisition a natural fit for Paya,” said Paya President Greg Cohen. “With this acquisition, Paya will be primed to offer new capabilities and launch into new verticals that will support our continued growth while maintaining our mission to be the best payments technology solution for businesses. We’re thrilled to bring the entire Stewardship Technology team into the Paya family to accelerate growth.”

“We could not have found a better partner than Paya to help us achieve our next phase of growth,” said Stewardship Technology Founder and CEO Stuart Washington. “Paya’s unique set of industry expertise and product capabilities are a perfect fit for us.”

Nina Vellayan, Stewardship Technology President added: “We’re a company that cares about our clients, so joining with Paya, a company equally committed to its customers, was a great move for us.”

Stewardship Technology’s brand will remain in the market, the team will continue forward with the business, and over the coming weeks, both teams will work together to preserve our ongoing commitment to the customers.

For more information on what Paya can do for your business, visit https://paya.com/.

About Paya

Paya, Inc. provides innovative payment solutions for businesses. The company is rapidly advancing its platform and diverse set of technologies to enable flexible, easy to implement payment solutions that transform and grow businesses across industries. More than 2,000 partners trust Paya’s technology and experience to deliver value and growth for 100,000 customers. Paya is a GTCR backed company headquartered in Reston, VA, with offices in Atlanta, GA, and Fort Walton Beach, FL. For more information, visit https://paya.com/ or follow us on Twitter: @PayaHQ, LinkedIn: Paya.com and Facebook: PayaHQ.

Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Product Announcements

Press Release – Stewardship Technology Announces Release of togetherweraise

TWR Branded Image Ad

FOR IMMEDIATE RELEASE

Stewardship Technology Announces Release of togetherweraise

Peer-to-Peer Fundraising and Crowdfunding

Mount Vernon, Ohio (September 26, 2018) – Stewardship Technology an industry-leading solution for online giving and fundraising announces the release of its peer-to-peer fundraising and crowdfunding functionality togetherweraise. As unique as its name, togetherweraise raises the bar in online fundraising through its sleek design, effortless functionality, and integration component that delivers a quality solution for fundraisers.

Stewardship Technology’s togetherweraise is an extension of its all-in-one solution donation management platform that offers unlimited giving forms, text-to-give, event registration, customized reporting and now peer-to-peer fundraising and crowdfunding. The new features will allow current customers to set up campaigns in minutes to raise funds for mission trips, capital campaigns, banquets, retreats, homeless shelters, and much more, utilizing social media integration to reach donors and individuals passion about the mission.

Stewardship Technology’s Director of Sales, Trey Swallow, states “Our solutions are designed to provide a comprehensive, fully integrated platform for the faith-based, nonprofit, and education markets we serve. The goal is to provide a cost-effective platform to ensure no mission goes unfunded by introducing additional features offered in togetherweraise. Our clients have one provider that is available to serve all their needs, integrating reporting and donor data.

About Stewardship Technology

Since 2002, Stewardship Technology has been empowering Nonprofits, Faith-based organizations, and Educational institutions through our cloud-based platforms making online giving and payment processing fast, secure, and efficient.

Stewardship Technology’s fully-integrated cloud-based platforms reduce manual processing, streamline and enhance the donor experience, and provide the highest level of security through our PCI-DSS Level 1 compliance.

Stewardship Technology is a community of people who care. Through our mission, we strive to make a difference for our clients by providing custom technology solutions that fund and fulfill their missions.

About Partnerships

Contact Trey Swallow at 740.326.2627 tswallow@stewardshiptechnology.com

For additional information regarding togetherweraise Click Here

Community, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Take Your Nonprofit To The Next Level

Running a non-profit organization requires a lot of work and planning. You need to recruit, train and utilize volunteers, organize fundraisers and manage the daily operations of your not-for-profit organization. When it comes to fundraising ideas, you don’t want to be stuck doing the same candy fundraisers so common with schools and clubs. You need fresh and exciting fundraising programs if you want to attract donors and expand your reach.

One of the most common limitations for the growth of non-profit companies is the number of charitable donations they receive in any given fiscal year or quarter. Relying on the same corporate donors or in-person donations will continue to keep your charitable organization from real growth. You need to consider how online fundraising could give you the boost you need.

Convenience Is Everything to Modern Donors

Since the explosion in popularity of social media in the last decade, people across the country have begun conducting more and more business online. That includes finding, researching and donating to charities and non-profit organizations. Individual users sharing donation pages and information about donation drives can help nonprofits reach new donors and increase their budgets.

Just like with shopping, the modern consumer expects near-instant gratification when it comes to giving to charities. You have an opportunity when an interested person clicks on your website or a post you shared on social media. In order to capitalize on that opportunity, you need to make donating as convenient as possible. Creating a simple, secure online fundraising system can help drive new donations and convert more followers and visitors into donors.

 

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Ideally, your donor platform will accept a range of digital payment options, including ACH transfers, online credit and debit card payments, and even mobile payment options. The more options you provide for potential donors, the easier it will be for them to follow through with the impulse to give to your non-profit organization.

Viral Online Sharing Can Give Your Organization a Boost

When you put the time, thought and investment into creating a fundraising event, you want to see a return on that investment. Sharing humorous videos, attractive photos, original memes and thoughtful social media posts can incentivize your followers and current donors to share your content with their friends and family. The more engaging your promotional content, the better your chances of having people share it with others. The more shares and new traffic you have, the better your chances of seeing real returns on a fundraising effort.

All the viral shares in the world won’t help your non-profit organization if the people sharing and enjoying your content can’t quickly and conveniently donate. Before you put in the time and financial investment to start new fundraising programs, make sure your website and social media pages are easy to navigate and provide simple options for donations. Online fundraising for nonprofits is a rapidly growing field.

Don’t get left behind by only accepting in-person donations. Capitalize on your online presence by accepting online donations. Doing so can only help your non-profit organization grow.

 

For information regarding our All-in-One Donation Management Platform, contact us today to explore all of the features and integration tools we offer in one platform.