Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Tips for Saying Thank You

Saying Thank You

It is always important to say thank you to your donors for supporting your organization. But more than saying thank you, let them know how their support has impacted your mission! 77% of donors believe everyone can make a difference by supporting a cause. (1) An engaged donor is more likely to donate again.

 

Tips for Saying Thank You:

  • Send out an email saying “Thank You” in the subject line. Research shows that emails with a statement of thanks in the subject line are 38-69% more likely to be read. (2)
  • Share a story. There is no better way to show a donor their impact than with a testimonial from someone who has been impacted by their giving.
  • Only if necessary use words. Share a picture or use a graph to show donors how their contribution has been put to work.

 

You can use your EGS Donor Statistical Graph to download a list of your active donors and then do a mail merge with your email provider to send your thank you email. Below are the steps when using Microsoft Outlook, Excel, and Word.

 

From the Dashboard, view your Donor Statistical box at the bottom of your page. Click on View All to download your CSV spreadsheet.

 

Thank you

 

Filter and edit your spreadsheet so that only the columns with the first name, last name, and email address are showing. Then save your document.

 

Thank you 1

Thank you 2

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Next, open a new Microsoft Word document. Then click on Mailingsà Start Mail Merge à then E-mail Messages.

Thank you 4

 

Next, click on Select Recipients à Use an Existing List à then choose your saved spreadsheet.

 

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After you have finished writing your letter click on Finish & Merge then Send Email Messages…

 

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Then give your email a subject. Don’t forget to say thank you in your subject line! Then click ok. When you click ok, your message will be sent. If you check your sent folder in Outlook, you can view all your sent messages.

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Sources:

(1)https://nonprofitssource.com/online-giving-statistics/

(2)https://www.marketingprofs.com/charts/2018/34703/the-impact-of-saying-thanks-in-email-subject-lines

Electronic Giving Soulution, Online Donations

Customize Your Giving Forms

The great advantage of using Stewardship Technology is that you can customize the look and feel of your giving form. This continuation of your branding helps your donor feel comfortable giving on your site.  We have provided you three simple steps to enhance your donors experience. Simply follow the steps below to get started:

 

– Step One –

Hover your mouse over the gear icon in the upper right-hand corner. Click on Settings.

Donation page

 

– Step Two –

Next click on Theme Settings from the left-hand side menu. Next click to highlight the theme you wish to customize and then click on General Website Settings.

step 11

– Step Three –

On the next page is where you can change many aspects of your giving form. The first change we recommend is to update your background color and header picture. To make any change, uncheck the Use Default box and then click the box next to the change you wish to make. For the header picture for your custom links use a file that is is 1140 x 200 pixels. For the header picture for your event themes use a file that is 800 x 200 pixels. The recommendation for the height box is between 80-150 pixels. Once you have made all your changes, make sure to click Save at the bottom.

And now you’re customized – its that simple!

 

If you have additional questions regarding Theme Settings or Donation Management, please contact Julianne Manning at 

jmanning@stewardshiptechnology.com or  866.604.8880.

Crowdfunding, Electronic Giving Soulution, Peer to Peer Funding

Its time to get social with your donors.

The great thing about Stewardship Technology’s giving links is that they can be used anywhere, ANYTIME. This includes all your social media pages. In 2017, 75% of donors said that they used social media to stay updated with their favorite organizations. While your donors are looking at your Facebook page, make sure you provide your giving links for them to give!

Here are a few quick tips and tricks from our team, have you tried:

  • Go live on Facebook to promote your upcoming event. Then let your audience know where they can find your giving link to get involved.
  • Update your Facebook page with a “Donate Now” button linking it to your donation page.
  • Post a picture on Instagram showing results of a donation impact.
  • Send a Tweet to your donors thanking them for their donation.
  • Donors want to share with their friends what they’re passionate about, ask them to share your cause on their social pages.

 

When it comes to long-term strategy, what fundraisers must realize is that there are typically several steps between acquiring social media followers and turning them into financial supporters. Below are a few tactics that will help you cross this bridge and turn social media followers into donors.

1. Post a Variety of Engaging Content

A key part of any successful social media strategy is a mix of engaging posts and conversation starters, not a stream of donation appeals. In fact, when it comes to social media, millennials’ top pet peeves are coming across the same content constantly and getting hit with asks over and over again .

While there’s a place for appeals in your strategy, foster your followers’ connection to your organization by prioritizing storytelling and educational opportunities in your various content pieces. Focus on the following types of posts:

Supporter Recognition

Dedicate a major chunk of your social media strategy to recognizing donors, fundraisers, and volunteers. This can look like tagging them and thanking them directly for their gift, or you might retweet fundraisers’ posts that promote their personal fundraising pages.

Impact Highlights

Showcase your organization’s work through videos, info-graphics, impact stories, testimonials, and blog posts. Include a link back to your website to drive that next touch point.

Cause Awareness

Beyond your organization’s own impact and focus, offer valuable information related to the wider issue you address and what’s going on in the space. Share timely and relevant content from other thought leaders, news and media outlets, or organizations to elevate a broader discussion about the social problem.

Asks

Direct donation appeals should make up only a fraction of your social media content, since you don’t want to bombard followers with hard asks. When you do ask followers to make a gift, tailor your language so that supporters can connect the act of a contribution and their core sense of identity—who they believe themselves to be as individuals. They should also be able to identify the difference they can make through their gift. Suggest specific donation amounts that are tied to tangible results.

Donation appeals are not the only types of asks to weave into your documented social strategy. As a softer ask, you also want to encourage supporters to sign up for your newsletter.

As you try out a mix of these post types, make sure to track engagement to see which content supporters are responding to and adapt your monthly plan accordingly.

2. Hook Donors in With a Separate Compelling Story

When thinking of how to turn social media followers into donors, organizations naturally want to reach out to people who directly follow their brand on social media. But sometimes, the trick is to think beyond just reeling in those fans.

One thing to consider is that rather than seeking out and following your organization’s page on social media, prospective donors can be instantly hooked by another catalyzing story or event that they may choose to follow and support, which then introduces them to your organization.

As you think about how to turn social media followers into donors, consider whether you can create (or already have) a compelling event, story, or element that would engage your audience, and throw promotional efforts behind it on social media. You might create its own peer-to-peer page through Together We Raise that includes links back to your website and business profile page, so followers have the opportunity to take action and connect with your broader organization.

3. Acquire Email Addresses

One of the major ways to turn social media followers into donors, hands down, is to first convert them into email subscribers. Your posts should drive people back to your website where you can collect their email addresses through an updated signup box.

Email acquisition is key to increasing your number of prospective donors. It allows you to maintain an elective conversation with anyone who lands on your site, including those social media followers who click through your posts. When you’re able to loop them into your regular communication cycle, you can start to strengthen the relationship on a more consistent, personalized basis.

When it comes to turning social media followers into donors, the goal is to effectively engage them with relevant content and drive them back to your website. Site visitors then have an opportunity to learn more about your organization, sign up for your email updates, and/or donate. With each post, determine whether you are offering a valuable piece of information that encourages a long-lasting relationship with your followers. Then you can start leveraging your social profile as a portal that leads to greater levels of support.

Electronic Giving Solutions, Electronic Giving Soulution, Online Donations, Product Announcements

Why use Donor Assist with Electronic Giving Solutions (EGS)

One of the benefits of Stewardship Technology’s platform, is that you can give donors the opportunity to cover the credit card processing fees. Our research shows, that when given the option, 70% of donors choose to cover this cost. By making a few adjustments to your settings, you can give donors this chance.

 

– Step One –

Create a Processing Fee Designation

Under the Designation tab click on Add to add your new Processing Fees designation.

Donor Assist

 

Next, give this designation a name, summary, and description. Put a check in the Include on Tax Receipts box. Make sure to uncheck the Include in Catalog box. Then save your changes at the bottom of the page.

 

Donor Assist 2

– Step Two –

Adjust your Settings

Next hover your mouse over the gear icon at the top right-hand corner and click on Settings. Then put a check in the Donor Covers Transaction box. Use the drop-down box next to Designation to choose your newly created Processing Fees designation. Save all your changes at the bottom of the page.

Now when donors donate, they will be given the option to cover the cost of the processing fees.

Donor Assist 3 Donation Page

– Step Three –

That’s its – you’re done!

 

If you have additional questions regarding Donor Assist,

please contact Julianne Manning at 

jmanning@stewardshiptechnology.com or  866.604.8880.

Crowdfunding, Electronic Giving Soulution, Peer to Peer Funding

Why your organization needs to start using Crowdfunding right now!

TWR Logo

Crowdfunding is the best way to expand your donor base. When engaging in crowdfunding, 62% of those who donate are new and 28% of those new donors will give again.

Thinking realistically, a $1 donation will not help a nonprofit organization very much; however, one million donations of $1 can help a nonprofit mobilize their cause. This is where crowdfunding comes in because donors can see that many people, some of whom they know and some they do not, are donating in many different quantities.

Crowdfunding pages stress the importance of donating money whether it be small or large–they utilize a group model instead of a singular model. When you donate to a crowdfunding campaign you become part of a group that is supporting that cause no matter how much you donate. On the other side, when you donate to a text to donate or text to give campaign, you are simply one person supporting an organization. Mobilizing donors to give gifts of all sizes can result in a massive fundraising effort.

Nonprofit crowdfunding is changing the landscape in online fundraising. As more and more donors are being exposed to crowdfunding for products and services, they’ll expect your fundraising to shift towards those approaches as well.

Here are five best practices to crowdfund successfully for your nonprofit.

1.  Start with a measurable goal

Your goal aligns your team and supporters with your crowdfunding campaign. You have to find a balance between what is within reach and what is an aspiration. If you’ve fundraised online before, ask yourself a few questions to get a baseline of what is achievable.

2.  Rethink Rewards and Donation Tiers

Rewards are items, recognition, or a service that you’ll get for contributing a crowdfunding campaign. They are also known as perks or gifts, and are used as incentives to motivate people to support a campaign.

3. Create your eye-catching story

You know that compelling stories get you donations, sharing, and publicity, but you’re probably thinking — “I don’t have a eye-catching story” or “I don’t know how to tell a compelling story”. It’s actually easier than you think to create one that works. Think about your mission and how your mission serves the community, your story is there.

4.  Build a tribe of champions

Contrary to what you may assume, you can’t launch a crowdfunding campaign by relying on the crowd. You’ll need to cultivate a tribe. Start with a list of 100 people that you know and would be willing to take action and put them in three buckets: Promoters, Fundraisers, Donors.

Give each bucket a role and goal so that they know how and when to help. Some people can take on multiple roles if they’re high up on the engagement ladder.

5.  Focus on your crowdfunding page

Getting started with crowdfunding is easy, but doing it right can be a challenge. You can learn more details on how to launch a nonprofit crowdfunding campaign by contacting our team of experts at Stewardship Technology.