Community, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Nonprofit Marketing: Using Emoji to Grow Your Cause

In case you don’t speak fluent emoji, the sentence above says, “Hello there, loving nonprofit organization who wants to better the world.” If you have a smartphone, social media account or used the internet at all within the last five years, you’ve probably seen the latest technology craze: emoji.

Emojis are individual images managed by the Unicode Consortium that people use like characters of text to convey emotions, such as a wink, smile or heart. With over 1,800 emoji available, virtually any image can describe full phrases like in the sentence above. The icons originated in Japan in the late 1990s, but emoji, as we know them first, came about in 2011 and have only grown in popularity since then. In fact, Oxford Dictionary crowned emoji their Word of the Year in 2015.

Talk about funny emoji.

 

So what do these weird little images have to do with your nonprofit organization?

Actually, quite a bit. When it comes to nonprofit marketing, reaching as many people as possible can raise awareness, increase volunteer involvement and improve donor engagement. One vital part of marketing is understanding and leveraging current marketing trends.

Emoji marketing works well for three areas:

  • Mobile marketing
  • Cross-media marketing
  • Marketing to Millennials

Mobile Marketing

Many brands have already started using emoji in their mobile marketing to communicate through phones. With today’s technology, consumers use smartphones regularly, and companies have begun to think of marketing as “mobile first.” As a nonprofit organization, taking advantage of mobile marketing helps raise awareness for your cause.

Emoji communicate messages simply and quickly via smartphone. In terms of mobile marketing, they are an invaluable resource for improving communication, transcending language barriers, breaking up blocks of text and reaching out to viewers’ emotions.

For your nonprofit, consider using these little icons in your social media marketing. Examples of this show primarily on mobile apps like Instagram or Twitter. Example: An animal shelter may post a picture of a puppy for adoption at their facilities with an emoji call to action.

 

When it comes to technology, an abundance of information makes the battle for donor attention more difficult. Focusing emoji marketing on mobile devices allows your nonprofit organization to convey a message by engaging constituents through short, real and emotional images. Volunteers and donors can relate because of a playful appeal on a platform they connect with.

Cross-Media Marketing

When it comes to cross-media marketing, emoji bring an advantage. You can incorporate them into messages, website text, social networking sites, email and even print media. Because emoji are considered a code governed by the Unicode Consortium, developers treat them as a standardized language across platforms. The Unicode regulates emoji to work on whatever medium your nonprofit organization chooses to market through.

For example, if your nonprofit organization works in promoting women’s rights, you could create an emoji marketing campaign to send out text messages, emails, and social media posts

 

Staying aware of copyright privileges, your nonprofit can use an emoji campaign on print materials or interact with donors through emoji text responses. Since emoji function like a language, using them on various media platforms means they will look similar—if not the same—no matter how your constituents view the message.

By reaching out to your constituents in simple and clear messages through a variety of platforms, your nonprofit organization will raise awareness for its cause, engage volunteers and increase donor involvement.

Marketing to Millennials

For a nonprofit, you may wonder how to increase Millennial involvement with donors and volunteers. The Millennial generation (those born between 1980 and 2000) provides a massive source of potential constituents. The group numbers about 75.4 million persons, even larger than the Baby Boomer generation.

So how can your nonprofit reach out to this multitude of fresh young involvement? By appealing to their short attention spans, of course.

In a recent study, four out of ten Millennials said they would rather engage with pictures than reading written text. This means nearly 50% of Millennials won’t respond to your nonprofit’s marketing materials if you don’t include pictures.

Your nonprofit can take advantage of Millennials’ instant gratification by capitalizing on emoji marketing. Meeting potential constituents where they stand shows involvement and improves likeliness of gaining volunteers and donors. For example, your nonprofit could send a text message emoji to potential volunteers.

 

Take a look at this example from PETA asking people to text a heart emoji, opting supporters in for mobile alerts about the campaign plus opportunities to share their cause with followers on Twitter.

Before your nonprofit organization jumps headfirst into emoji marketing, consider these few steps and recommendations. Know your purpose. Flooding the market with emoji may seem exciting, but don’t post without a purpose. Decide on a goal and see if emoji can help attain it.

  • Know your audience. If your target audience knows nothing about emoji, should you use them in promotional items? Probably not. Decide on your nonprofit’s audience and if emoji could reach them.
  • Don’t overdo it. When it comes to emoji, keep it simple. These fun icons can quickly become overwhelming, so make sure each emoji you have needs to be there.
  • Make it engaging. The best part of emoji is your viewers can use them too! Encourage emoji responses on social media or text messaging, and your constituents will feel involved and energized by your organization.

As Oxford Dictionary said in their Word of the Year report, “Emoji are no longer the preserve of texting teens—instead, they have been embraced as a nuanced form of expression, and one which can cross language barriers.” Emoji have become a mainstream part of today’s communication, and your nonprofit can get involved in marketing with them.

By taking advantage of emoji marketing, your nonprofit organization can reach constituents through mobile and cross-media promotion and reach out to the Millennial generation. Get involved in today’s technology, promote your cause and grow your efforts. And don’t forget to celebrate World Emoji Day on July 17, because these little icons deserve a world all their own.

 

 

Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding, Promotions

#GivingTuesday Campaign Planning

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The #GivingTuesday Campaign Planning Timeline for Nonprofits

 

Excited about launching a #GivingTuesday campaign for your nonprofit but don’t really know where to start? We speak with a lot of nonprofit organizations who have good intentions for #GivingTuesday campaigns but don’t see the outcomes they’d hoped for, largely due to lack of planning.

Last year, #GivingTuesday campaigns raised $168 million online in addition to other non-monetary gifts like hygiene packs, meals, and over 52,000 pounds of toys. If you don’t think about #GivingTuesday until Black Friday, you’re missing out on a lot of great opportunities for your organization. To help nonprofits make the best of #GivingTuesday, we put together this #GivingTuesday planning timeline. Review this timeline and start planning your campaign today!

Watch Our #GivingTuesday Webinar Here 

July/August

The sun is shining, and it’s time to get planning! If you haven’t already, dedicate which staff members will be working on the #GivingTuesday campaign this year. Have a brainstorm meeting to start sharing ideas and begin setting goals for this year’s campaign.

If staring at a blank whiteboard seems overwhelming (there are so many possibilities with #GivingTuesday!), try first by thinking about your organization’s mission. Write it out where the entire team can see it. From there, start identifying some goals you may have to reach or contribute to that mission. Maybe your first #GivingTuesday campaign will be more focused around brand awareness. If you’ve already participated in several #GivingTuesday campaigns in the past, you may be more focused on expanding your donor base or getting more volunteer sign-ups.

Don’t forget about opportunities for collaboration. Organizations that work together can broaden their impact and increase results. Reach out to your partners or other organizations with similar causes to combine your efforts and amplify your message. If you’re considering having a matching campaign with a business as part of #GivingTuesday, now is the time to start reaching out to potential partners.

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September

It’s back to school and it’s time people started learning about your campaign. This month is all about raising awareness and excitement for your giving campaign. Don’t know where to start? Try some of these ideas:

  • Host a launch party (in your office, for your community). This is a great time to invite other staff and community members into what you’re doing for the global day of giving.
  • Send out a press release. Many organizations find this to be a good way to spread the word about their campaigns.
  • Share on your website and social channels. Write a blog post or kick off a blog series about your campaign. Start building momentum through your email newsletter and social channels, and encourage your followers to get involved too. You may even have a dedicated place on your website for visitors to go to for more information.
  • Send “Save the Date” cards to your donors. These simple cards can be a fun and cheery way to get the attention of your donors and prospects before they’re bombarded with giving letters around the holidays. And you’re not even asking for a big commitment or large donation—you’re inviting them to join in on what your organization is doing on the world’s biggest social media movement on giving!

This is also a great time to start promoting any needs you have for the day-of campaign. Do you need volunteers to answer phones or hand out meals? Start getting sign-ups and commitments now.

October

It’s PSL (pumpkin spice latte) season, so you know people will be on social media. Keep up the social media activity this month. Monitor the #GivingTuesday hashtag on channels like Instagram, Facebook, and Twitter. Engage in conversations with other people and organizations, and encourage your donor and volunteer base to join in on the conversation too.

Be sure your website is ready to go for the big day. Is your website prepared to handle increased traffic? Can visitors easily navigate your site on mobile devices? Is the donation process simple for first-time site visitors? Consider these as you prep your site for an influx of visitors looking to your site for more information about your mission and how to get involved.

Check if your city has a civic campaign planned. #GivingTuesday is the global day of giving, but it’s driven by local movements. In 2016, more than 80 cities in the United States participated in local #GivingTuesday campaign movements. Continue building momentum through press releases, blog posts, social media, and video. Towards the end of the month, send out a “one-month countdown” email and social posts to continue raising excitement and anticipation for the event.

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November

Less than one month until go time! It’s time to start double checking that all the pieces are in place for the big day. Check in with volunteers or other partners to confirm their roles and involvement. Be sure everyone knows their assigned duties for the day. Make any final preparations for your website to make the campaign a success.

Continue your social activity and engagement with other #GivingTuesday campaigns and participants! Try a daily countdown or other posting themes to keep followers engaged with your campaign leading up to November 28.

#GivingTuesday, November 28, 2017

Today is the day! You’ve been working hard for months leading up to this day—don’t forget to have fun and share photos of your #GivingTuesday activities on social media.

 

December

Take a breath, you did it! Take some time to celebrate and thank your staff members who worked alongside you to make your organization’s campaign happen. Take them out to lunch or happy hour and acknowledge their hard work. Don’t forget your volunteers and donors! Send out thank you cards or messages to all who participated, volunteered, and gave to your #GivingTuesday campaign.

#GivingTuesday may be over, but you’re not done yet. Reporting on your campaign is an important step you can’t overlook. Not only will reporting help you see if you met your goals for this year and benchmark for next year’s campaign, but also help boost momentum as you finish out the year with that final year-end giving pushes. Don’t forget to report campaign results to the #GivingTuesday team by emailing info@givingtuesday.org. You should also plan out some blog posts and social media messages sharing stories about your campaign and community impact.

After a successful campaign, you’ll have a lot of new volunteers and donors to manage for your organization. Consider integrating your CRM or donor management system with your financial solution. As your organization grows, reporting requirements and donor management become more complicated. Working with integrated systems over siloed ones will improve efficiency while reducing errors.

 

Reporting on your #GivingTuesday Campaign

The best way for your organization to understand if you met your campaign goals and the overall mission is to see real-time data based on Key Performance Indicators (KPI’s). KPIs are an integral part of understanding and reporting on the success of your organization and how goals are met. Having the right tools in place is another essential for nonprofit reporting. The right tools will capture and analyze your data with accuracy and allow you to present that data to your board. That data helps you, your team, and your board understands the best way to operate in the future with KPIs signaling what’s working and what’s not.

Managing finances for a nonprofit organization means getting visibility into how your organization is achieving its mission, whether it’s a #GivingTuesday campaign or a year-end newsletter. You need to be ready to show decision makers on every level the right tools to gain insight and act on data, too. With the right data, you get visibility into the financial health of your organization to see if you’re meeting your mission. And with visibility and insight, comes informed decision making.

Community, Crowdfunding, Electronic Giving Soulution, Online Donations, Peer to Peer Funding

Stuart Washington, Founder, and CEO of Stewardship Technology Speaks To Local Community

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Stuart Washington, Founder, and CEO of Stewardship Technology was asked to speak today at the Mount Vernon Rotary Club monthly luncheon. Stuart addressed technology solutions for nonprofits and faith-based organizations that fund and fulfill their missions.

The Mount Vernon Rotary has been known as a caring and giving service club.  The purpose of the Mount Vernon Rotary Foundation is to provide a vehicle for charitable contributions. It is the Rotary Clubs mission to support charities supported by the Mount Vernon Rotary Club, Rotary International, or any of the respective subdivisions.

Projects and/or charities which support the local community are considered a priority.  It is the intent of the Foundation to support youth activities within the community such as Little League, Boys and Girls State, YMCA, Boy and Girl Scouts as well as parks and community facilities.

For additional information regarding the Mount Vernon Rotary, contact clubservices@mountvernonrotary.org or visit their website.

 

Stewardship Technology Questions: Click  here 

Product Announcements

MissionPay Product Announcement – June 2018

Stewardship Technology Payment Processing

Stewardship Technology’s Omnichannel Payment Processing platform is flexible, scalable, and secure. It’s been built to allow you to focus on running your business and not on the logistics of processing payments.  We work closely with you to identify your processing needs and match you with one of our market leading solution that best meets your goals.

Our MissionPay platform includes the recent release of our newly designed developer API’s for simple integration to any e-commerce retailer or SaaS platform, Virtual Terminal and Billing functionality for Franchises with multiple locations.

Our new features, functionality, and enhancements include the following:

  • Multi-location recurring billing functionality
  • Ability to add customers by location
  • Batch upload and ability to process last batch
  • Administrative and report access by multiple locations or a single location
  • Unlimited payment type codes to easily update any General Ledger
  • Virtual terminal functionality for cashiers to process face to face transactions at a physical location
  • Transactional history, refunds, partial-refunds, and real-time custom reports

MissionPay Junk

We currently have a large home healthcare franchise using our new MissionPay platform to expedite processing payments for their patients at their multiple locations.

 

For additional information regarding Stewardship Technology’s MissionPay product, please contact Trey Swallow, Director of Sales at tswallow@stewardshiptechnology.com.
Crowdfunding, Electronic Giving Soulution, Peer to Peer Funding, Webinars

Summer Fundraising Ideas that Inspire Giving

In the summer months, spirits are typically high and activities are in full swing, making this time of year ideal for hosting outdoor fundraising events or cause-based campaigns.

You can get your supporters excited about what your nonprofit is working on with these summer fundraising ideas with real-life examples. 

 

Host a Summer-Themed Event

Barbecues, food tastings, and pool parties are fun event ideas, but they won’t inspire giving if they don’t truly resonate with and help to promote your cause. Incorporating fun outdoor activities that align with your campaign mission takes time and creativity, but can be a lot of fun with a very positive outcome when done right!

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Launch a Cause-Based Fundraising Event

If you want people to participate in a cause-based event, launching it in the summer is a pretty safe bet that more people will want to attend.

Focus on the causes that your nonprofit are passionate about then take it outdoors. Runs, walks, bake sales, carnivals, etc. and turn those events in cause-based events.

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Depending on your particular mission and upcoming campaign goals, there are a variety of things you can do that take advantage of this energizing and happy season that could inspire increased giving to your organization.

For additional information regarding fundraising events, join us at our upcoming webinar on July 12th at 3:00 PM EST.

Contact Us Here

Register Webinar