Defining Peer-to-Peer Fundraising
Peer-to-peer fundraising is a strategy that makes use of existing donors’ networks and encourages supporters to reach out to their peers, friends, coworkers, and family members for donations.
Individual fundraisers usually set up a personal fundraising page to accept donations, which are then received by your nonprofit.
Because campaigns can become very involved, many nonprofits turn to peer-to-peer fundraising software for assistance.
Related Peer-to-Peer Fundraising Terms
♥ Crowdfunding – Nonprofits solicit smaller donations from a huge “crowd” of donors, usually through an online fundraising platform.
♥ Social Fundraising – A broad term for fundraising that depends on your donors’ social networks
♥ P2P Fundraising – An acronym for peer-to-peer fundraising
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