Saying Thank You
It is always important to say thank you to your donors for supporting your organization. But more than saying thank you, let them know how their support has impacted your mission! 77% of donors believe everyone can make a difference by supporting a cause. (1) An engaged donor is more likely to donate again.
Tips for Saying Thank You:
- Send out an email saying “Thank You” in the subject line. Research shows that emails with a statement of thanks in the subject line are 38-69% more likely to be read. (2)
- Share a story. There is no better way to show a donor their impact than with a testimonial from someone who has been impacted by their giving.
- Only if necessary use words. Share a picture or use a graph to show donors how their contribution has been put to work.
You can use your EGS Donor Statistical Graph to download a list of your active donors and then do a mail merge with your email provider to send your thank you email. Below are the steps when using Microsoft Outlook, Excel, and Word.
From the Dashboard, view your Donor Statistical box at the bottom of your page. Click on View All to download your CSV spreadsheet.
Filter and edit your spreadsheet so that only the columns with the first name, last name, and email address are showing. Then save your document.
Next, open a new Microsoft Word document. Then click on Mailingsà Start Mail Merge à then E-mail Messages.
Next, click on Select Recipients à Use an Existing List à then choose your saved spreadsheet.
After you have finished writing your letter click on Finish & Merge then Send Email Messages…
Then give your email a subject. Don’t forget to say thank you in your subject line! Then click ok. When you click ok, your message will be sent. If you check your sent folder in Outlook, you can view all your sent messages.