By offering an online giving solution, your organization is opening up new ways to increase donations while saving time. We have seen a 40% increase in giving when an online solution is offered to donors.
Once your organization’s website is live, the next task to tackle is determining your fundraising strategy including online donations, text to give, donor management, peer to peer fundraising, event registration, and crowdfunding. Demographic data and information that once had to be manually captured and keyed into databases can now be automatically updated, be tracked, and used to reach out to donors at the time they like to give and track what they are truly passionate about.
To easily track who your donors are, make sure your website has a sign-up page that collects basic information; name, email, phone number, and address. By doing this, your organization will have a virtual phone book and the information can easily be looked up and accessed. Whenever you need to send out mass emails or generate a mailing list, it will always be up to date and ready.
Once online, there are many things you can automate that will help your organization. Items such as tax receipts, for example, can be sent immediately after a donation is made and customized emails that thank your donors for giving that can be shared on social media to generate additional interest in your cause. By virtually sending thank you’s, your organization will also save money on cards and postage stamps.
Be sure there is an option for donors to “share” when they have donated to your organization on their various social media accounts. In doing so, the advertisement is done, and the donor gets to brag about what they are involved in. To have this option, your organization will need to be active on different social media accounts, especially Facebook, but Twitter and Instagram are also important.
When initially setting up your organization’s website, make sure it is easy to access as well as easy to maneuver. If your website is frustrating to use because of the layout or simple site errors, you will likely lose donations because people will give up. Make sure the donation page actively protects the donor’s card, and they don’t have any hesitation about entering their credit card information on your page. Keeping all of your event calendars and stories up to date on your website will likely help build trust between your donors and your website.
When creating a site, it is easy to get caught up in perfection and hold back on releasing it to your volunteers and donors. Although you do want it to look great, it is important to remember to spend only 20% of your time creating the website and its content and 80% of the time promoting it. If the most beautiful site doesn’t have any foot traffic or views, there isn’t a point in it existing. Without donations and volunteers sharing your website, it will be hard for potential new members to learn more about your organization.
Another great way to reach a mass amount of people is to utilize your sign-up page. Make sure you send out monthly, or even bi-weekly newsletters to all of the emails entered on that page. By doing so, you are helping keep all members in the loop which limits confusion to any events that may be happening within the organization.
In a world with everything changing at the click of a button, it is essential to keep your organization relevant and active in donor’s minds. You can utilize your coveted volunteer efforts towards positions that will make a difference rather than keeping the books and sending thank you’s.
At Stewardship Technology our Electronic Giving Solutions platform easily integrates with your current website, allowing you to customize giving forms, offers text to give, peer to peer fundraising and crowdfunding options to your donors. You can manage your donors with our integrated donation management solutions at one low monthly fee and the lowest processing fees in the industry.
Contact us today for more information.